Account based marketing.

Reach prospects with super-targeted pharmaceutical account based marketing.

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Account Based Marketing ABM

Account based marketing

Pharmaceutical account based marketing (ABM) is a highly targeted marketing approach.

It utilizes a mix of marketing tactics that lend themselves well to building digital presence and awareness.

Pharma ABM involves identifying a list of prospects or clients that you want to get in front of before using carefully selected tactics to reach and engage with them directly.

What does account based marketing involve?

Example:
Client A wants to target biotech companies in the US.

Life science account based marketing could involve:

  • Developing a plan to target contacts
  • Generating content ideas and blog topics
  • Wiring and coding landing pages
  • Designing a series of email communications (to be deployed using a scheduling and delivery platform)
  • Scheduling targeted LinkedIn content

Whatever the marketing mix, the content produced is highly targeted and set up to track and monitor results to inform and shape future ABM campaigns.

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