The climate crisis is the defining challenge of our generation. Its impact is evident in the rising global temperature causing increasingly frequent wildfires, floods and droughts. Greenhouse gases caused by human activity are the main drivers of climate change, so we are taking action to limit and offset ramarketing’s contribution and footprint.
In 2022 ramarketing put the foundations in place for our ESG initiative and began to shape a strategy.
Our mission is to do the right thing by contributing to a more sustainable, responsible and inclusive world, starting at a grassroots level.
scope carbon emissions reduction by 2030 in line with the 1.5 °C target set within the Paris Agreement
renewable energy use in our office spaces by 2027
sustainable and/or local suppliers by 2028
In March 2023, we delivered our first net-zero report, which outlined how our people and company can collectively combat the effects of climate change. While our footprint is relatively small, we are committed to reducing our carbon emissions in the areas in which we have the greatest impact on the environment by aligning our net zero strategy with the Science Based Targets Initiative Net Zero Standard.
Beyond our environmental impact, we know we have a role to play in the broader communities where we operate and we give back as much as we can. Every year, we nominate 3-5 charities that we support with fundraising initiatives led by our people.
Our annual net-zero reports outline how ramarketing contributes to limiting the effects of climate change.
Direct emissions coming from factors such as company vehicles, buildings,
and facilities: 10.7 (tCO2e)
Indirect emissions consisting of our purchased electricity (and steam, heating, and cooling) for business use: 0.0 (tCO2e)
Upstream activities such as commuting, business travel, transportation from suppliers, and purchased goods and services: 196.6 (tCO2e)
The good news is:
We are also performing well against the industry average for agencies. The average agency had emissions of 3.4 tCO2e per full-time employee [published 2020], while ramarketing’s emissions per FTE in 2023 was 2.6t CO2e.
That’s around 25% lower intensity than the average!
The not-so-good news is our 2023 carbon footprint is the equivalent of driving 112 diesel cars 20 miles per day for 1 year or filling the volume of 53 hot air balloons with carbon dioxide.
We’ll be continuing to focus on the goals we set in our latest net-zero report, including:
This year, we’ll also be focusing on our carbon literacy and engaging with our ramarketeers to support our goal of reaching net zero status by 2050.
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