Social success for business growth
The situation
Onyx Scientific is a contract development and manufacturing company, specializing in chemistry, analytical and small-scale API manufacture. Having developed a partnership for over a decade, we have seen the business and its team grow.
As part of the next phase of the evolution, it was time to elevate its digital presence, deploying a strategic brand awareness campaign across its social media channels, with a primary focus on LinkedIn.
The need
The primary commercial objectives were:
- To raise awareness of Onyx’s brand
- Build on/affirm their reputation as an expert in solid state and CMC service provider
- Advertise their speaking slot at BOS Basel
- To generate leads by promoting owned content, e.g. whitepapers
- Drive digital engagement
- Showcase the UK site facilities using an online virtual tour
- Profile Onyx’s expertise
What we did
Working closely with the client, we crafted monthly social calendars, which included around 12 posts per month (3-4 times a week).
To ensure the content spoke to their target audience and was relevant, we worked to agree a defined content hierarchy based on specific content pillars, including:
- Events
- Recruitment
- Awareness days
- PR coverage
- Capabilities
- Expertise
- Company Culture
All content was strategically mapped out in order to engage as many individuals within the target audience as possible. This included the strategic use of hashtags, testing and adapting to results to ensure best and maximum engagement.
All posts were accompanied by carefully crafted design assets. Backed by strategic digital trend research, posts also included purposely selected, relevant emojis, that would engage their target audience.
The impact
By keeping a consistent and varied flow of content and posting at key days/times for high engagement, we have seen a significant improvement in social metrics from April – September 2023:
- > 140% follower count increase
- 55% page views increase
- > 60% unique page visitors increase
- > 350% social reactions growth
- > 330% increase in LinkedIn page comments
- > 750% lift in reposts across the account
- > 40,300 unique impressions across the page
140%
increase in follower count
750%
increase in reposts across the account
40,300
unique impressions across the page
How we work
Insights, ideas and impact for every milestone.
Starting with your objectives and working backward, we set milestones to incrementally realize your vision, advising you on the best strategy to employ and executing tactics that will drive you toward your goals.