Metrics Contract Services was a CDMO going places. A long-standing icon in the US scene and backed by parent company, Mayne Pharma, it was on a strong and ambitious trajectory, with a state-of-the-art campus in Greenville, NC. Alongside major investments, they offer true concept through to commercialization all under one roof, from one FDA-approved North American site. This is a scale-up, seamless dream for the pharma and biotech market.
So what was the issue? Metrics had outgrown their brand. Their positioning wasn’t representative of their current, let alone future, state, and was cornering them as a small, clinical supply-only organization, not the global concept to commercial OSD partner they were growing to be.
They also didn’t have a concerted and strategic marketing plan in place, meaning that growth was almost completely solely driven by BD. In order to execute the company’s growth plans, they knew that they needed a well-established industry specialist to build the foundations for success. That’s where ramarketing came in.