Our work with Lunaphore began with an audit of their current paid activities and the development of a 6-month PPC strategy. Once the strategy was successful and demonstrated results, ramarketing set to work on building the campaigns to meet their awareness and lead generation objectives:
Campaign 1: Awareness of Lunaphore’s products and solutions
- Google search & display ads
- LinkedIn single image and carousel ads
- Twitter ‘follower growth’ ads
Campaign 2: Lead generation for webinars and events
- Google Ads RLSA using visitors of certain web pages
- LinkedIn single-image ads
- LinkedIn in-mail ads
- Twitter ‘website traffic’ ads
Google Ads targeting was mostly driven by product and solution-based search queries, whereas LinkedIn Ads used a combination of location, job title and company industry targeting.
For Twitter Ads, we used a combination of follower look-a-like, keyword, location and demographic targeting which was informed by client insight and an audience listening tool.
By working closely with Lunaphore’s team to understand their ambitions, capabilities, and offering within the biotech space, our digital team and graphic designers were able to craft complementary messaging and visual campaigns that spoke to Lunaphore’s ideal clients.