Website content optimized for global brand growth
The situtation
Global CDMO Recipharm is one of the five largest pharmaceutical contract development and manufacturing organizations (CDMO) in the world, with production facilities in Sweden, France, Germany, Italy, Spain, Portugal, India, and the UK as well as development sites in Sweden, Israel and the United States.
Recipharm provides pharmaceutical companies around the world with tailor-made development and manufacturing services, including a wide variety of drug dosage forms, and inhalation products and devices.
Their comprehensive services cover the entire life cycle of a pharmaceutical product – from drug substance through to commercial manufacturing – to get products to market in a timely and cost-efficient way.
The need
As part of the ongoing work we deliver for Recipharm, the team needed support with their digital footprint. They needed better-optimized content to drive additional traffic to the website for those seeking a full-service CDMO.
What we did
We performed a content analysis to find content that was hidden and poorly optimized. The site structure was improved and landing pages were developed with additional content and keywords to improve their performance in search.
Additional supporting content was then developed for the log sections of the website, and referral traffic and backlinks were acquired through PR activity and content placed in pharmaceutical trade media titles focused on the CDMO landscape.
Implementation involved working closely with Recipharm’s web development agency and briefing documents were created for the changes to be made.
The deliverables included:
- Content analysis
- Site structure recommendations
- New optimized landing page content
- Additional supporting blog content
- PR activity/media relations
- Monitoring and reporting
The impact
- 42 tracked keywords in #1 position in Google
- Increased the number of clicks from CDMO-related searches to the site by 154%
- 335 pieces of trade media coverage in total
- 13% increase in website traffic
- 130% increase in social media traffic
- Averaged 38 average pieces of coverage each month
- 51% increase in referral traffic
- Averaged 84K coverage views per month
- 10% increase in page views
- 802 session spike on Recipharm unveils serialization pricing model release date, representing a 12% increase in visitors
83 of our tracked keywords in top 3 positions (26 keywords moved into positions 1-3 this year) - 6 featured snippets
- 41% increase in paid social traffic
- 4% increase in paid search traffic
130%
increase in social media traffic
51%
increase in referral traffic
84K
Average coverage views per month
“From the work done with team ramarketing, we have seen some significant improvements in our search performance. We are now ranking on the first page of Google for many important search terms, which is helping to drive more relevant traffic to our site. The team is responsive and really understands our business. They have been proactive in making recommendations to improve our online presence and performance. It is a pleasure to work with ramarketing, they are a true extension of our marketing team.”
– Christine DeBoucherville Marketing Coordinator, Recipharm
How we work
Insights, ideas and impact for every milestone.
Starting with your objectives and working backward, we set milestones to incrementally realize your vision, advising you on the best strategy to employ and executing tactics that will drive you toward your goals.