A library of content relating to your capabilities and how you can help your buyers is a great starting point, but if you’re not actively promoting it with a carefully crafted content marketing strategy, you’re missing an opportunity. Our approach focuses on simplifying this process for you and reducing the time you need to invest in getting your message ‘out there’. We take a strategic approach to crafting content marketing campaigns around your core services or areas of expertise. We then repurpose this buyer-built content for multiple channels and use a tactically disseminate it using multiple channels – increasing website engagement and improving the ability to track performance of a campaign.
By taking a particular core service or topic and developing several pieces of content across different owned, earned and paid channels, we’re able to strengthen your position as a thought leader in the industry and ensure your message is being seen by the right people in the right places.
Do you know you’re not making the most of the content you have? Or are you struggling to repurpose and share your valuable pieces? Get in touch to put our content approach to the test with a small project.