Content marketing
A library of content relating to your capabilities and how you can help your buyers is a great starting point, but if you’re not actively promoting it with a carefully crafted content marketing strategy, you’re missing an opportunity. Our approach focuses on simplifying this process for you and reducing the time you need to invest in getting your message ‘out there’. We take a strategic approach to crafting content marketing campaigns around your core services or areas of expertise. We then repurpose this buyer-built content for multiple channels and use a tactically disseminate it using multiple channels – increasing website engagement and improving the ability to track performance of a campaign.
By taking a particular core service or topic and developing several pieces of content across different owned, earned and paid channels, we’re able to strengthen your position as a thought leader in the industry and ensure your message is being seen by the right people in the right places.
Do you know you’re not making the most of the content you have? Or are you struggling to repurpose and share your valuable pieces? Get in touch to put our content approach to the test with a small project.
Creating core content that addresses your buyer’s challenges. Cluster campaigns
Maximising impact by repurposing content for specific channels. Repurposing
Purposefully mapping your content activity in advance. Content planning
Crafting engaging content for digital channels. Web content
Devising content designed to trigger click-throughs. Email content
Drafting informative long form content to ensure engagement. Articles & guides
Creating micro content to drive action from social channels. Social content
Building media specific content to create interest. Media content
Strategy
Campaign planning, Brand strategy, Stakeholder research.
Awareness
Media relations, Thought leadership, Media buying & advertising, Directory management.
Engagement
Virtual tours, Content marketing, Social media, Events & webinars, Video.
Conversion
Account based marketing, Conversion rate optimisation, Organic and paid search, Marketing automation, Website design & dev.
More to explore
Social media
Virtual tours