news:

ramarketing becomes fully AI-empowered

ramarketing stakes claim by announcing we are the first specialist commercial growth partner to become fully AI-empowered. 

Having invested heavily in AI technology and training over the past year we have enabled our whole team to deliver more efficient, effective, and personalized marketing for global clients keen to harness AI capabilities. 

We’re already delivering work in partnership with clients who have consented to AI’s utilization within their strategy and delivery – and the results are already demonstrating efficiencies and valuable learnings that we can take forward into future projects.

“We are excited to be at the forefront of AI adoption in life science marketing.

AI is rapidly changing the way we work, and we believe that the companies that embrace AI will be the ones who succeed in the future.”

Emma Banks, ramarketing CEO

As an agency, we are taking an intentional and proactive approach to incorporating AI into our day-to-day operations right across the business – covering everything from IT and finance to inbound and digital marketing, strategy, and data and insights to account management and service delivery. 

We established partnerships with leading managed IT service and AI providers including Appsbroker CTS and Google to gain access to cutting-edge AI technologies, training, and expertise to support the rollout and bolster internal capabilities. 

Over the last two years, we invested heavily in AI training for our 80-strong team, empowering everyone with the skills and platforms needed to leverage AI effectively. 

To spearhead this transformation we created a dedicated team responsible for leading and supporting AI adoption across the agency. A clear AI strategy and ethical framework to guide adoption has been developed by the working group to ensure the agency’s AI use aligns with business goals and values in tandem with those of our clients. 

Ensuring ramarketing remains fully compliant and follows global data protection protocol remains paramount; several robust guardrails have been implemented to manage risk and processes are in place to ensure quality assurance and protect intellectual property.

AI-powered tools and technologies have been deployed across the agency to enhance our team’s ability to deliver personalized, data-driven, and effective marketing campaigns for clients who have chosen to adopt AI capabilities. 

To date, AI rollout has delivered administrative efficiencies by automating repetitive tasks, providing data-led insights, and improving the effectiveness of marketing efforts by giving our team of marketing and life science experts more time to focus on creative innovation, strategic thinking, and the delivery of world-class work so clients can feel the genuine impact of our sector experience, insights, and wisdom and achieve better results.

AI will only implemented where clients consent to its use and all outputs continue to be quality-assured via a robust people-led process. 

The agency believes that AI should be used to augment human creativity and expertise, not replace it.

“AI is not a silver bullet. It is a tool that can be used to enhance human capabilities. 

We believe that the best marketing strategies and campaigns are the ones that are created by a combination of human innovation and creativity, paired with robust data and insights and the use of technology.”

Elliott Gibson, Head of Data & Insights

We are already seeing the impact of AI on revolutionizing the marketing industry and are committed to being at the forefront of this transformation.

Our investment in AI and data capabilities reflects the agency’s belief in the transformative power of technology. 

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