Brand strategy

Even in a sector as technical, highly-regulated and complex as the pharmaceutical and biotechnology sector, at the core of a successful B2B brand is a carefully crafted brand strategy.

This is based on an understanding of who you are trying to target and how to reach that audience in the right place, at the right time, with the right, meaningful message. We also study your competitors and speak to your internal experts and, where possible, your external stakeholders to form a clear picture of what makes you special in the eyes of your audience. Our team of experts will work with you to develop a solution that’s right for your business goals and ambitions.

Not sure whether your business needs a complete rebrand or just a refresh? Get in touch, we can conduct a brand audit and guide you through the process.

Let's talk.

Developing a completely new brand, refreshing an existing brand or using corporate guidelines to build on a rich brand heritage. Brand creation

Developing company and buyer personas that detail the characteristics and motivations of your existing and future customers. Customer profiling

Defining where you add value vs. your competitors. Value proposition

Creating a distinctive brand identity style. Visual identity

Devising your brand narrative and messaging, together. Brand story

Building a suite of guardrails to create your ‘Brand Bible.' Brand guidelines

Business cards, letterheads, brochures ect. Core assets

Creating a full suite of brand applications (print & digital). Marketing toolkits

Strategy

Campaign planning, Brand strategy, Stakeholder research.

Awareness

Media relations, Thought leadership, Media buying & advertising, Directory management.

Engagement

Virtual tours, Content marketing, Social media, Events & webinars, Video.

Conversion

Account based marketing, Conversion rate optimisation, Organic and paid search, Marketing automation, Website design & dev.

More to explore

Stakeholder research

Ramarketing

Campaign planning

Ramarketing