Marketing automation
Over the last few years, we’ve seen clients in the life science space increasingly adopting automation platforms and creating integration with CRMs like Salesforce, Zoho, and Hubspot, to name just a few. Marketing automation is one of the most powerful modern methods in a marketer’s toolkit, and allows you to maintain activity across several marketing channels, with minimal time and maintenance.
It can however be daunting to set everything up to create a seamless user journey that works in the background. That’s where we can help. We aim to work with you to simplify the entire process and create a journey that’s built around your buyers, with content created to achieve maximum impact.
Assessing and recommending the right solution for you. System selection
Developing and segmenting buyers personas. Customer profiling
Creating user flows to nurture your leads through the sales funnel. Nurture journeys
Ensuring leads are tracked and nurtured through your CRM. CRM
Fuelling your marketing automation engine. Content creation
Creating automated sequences to inform and assist your users. Email marketing
Reporting on lead progression and conversion. Performance
Gaining and storing consent to contact your database for marketing. GDPR
Strategy
Campaign planning, Brand strategy, Stakeholder research.
Awareness
Media relations, Thought leadership, Media buying & advertising, Directory management.
Engagement
Virtual tours, Content marketing, Social media, Events & webinars, Video.
Conversion
Account based marketing, Conversion rate optimisation, Organic and paid search, Marketing automation, Website design & dev.
More to explore
Website design & dev
Organic and paid search