Lara is a brand strategy specialist, supporting our clients to lay strategic foundations, articulate positioning and deliver the right message in order to attract potential business. She’s also responsible for translating these strategies into tactical, integrated campaigns.
Lara’s entire career has been in the B2B life science sector, her background is in PR and media relations and she’s very well versed in supporting clients to amplify their message and maximise key opportunities such as undergoing major M&A/investment or launching a new product or service.
Speaking from first hand experience, brand strategy is an area that can be really...Read article
In our previous blog post, we set the scene for the importance of an...Read article
Brand strategy and formulation is SO important for any organization. Having a clearly defined...Read article