Lara leads integrated content, creative and digital strategies for clients in the outsourcing and tech space. She works closely with account teams to create and deliver campaigns that help clients meet their objectives, whether it's building brand awareness in a new market, nurturing customer relationships or driving new leads.
Lara is a brand strategy specialist, supporting our clients to lay strategic foundations, articulate positioning and deliver the right message in order to attract potential business. She’s also responsible for translating these strategies into tactical, integrated campaigns.
Lara’s entire career has been in the B2B life science sector, her background is in PR and media relations and she’s very well versed in supporting clients to amplify their message and maximise key opportunities such as undergoing major M&A/investment or launching a new product or service.