Our private equity deal: one year on…

It’s been a whole year since we signed on the dotted line to secure private equity (PE) investment from leading UK investment firm, NorthEdge – and what a year it has been…

For our Founder Raman, CEO Emma, and the rest of the team involved, the experience of going through a deal of this caliber was very different from anything they had done before. From the sleepless nights endured until the deal was official, to the deep dive into every facet of the business, it was an incredible growth opportunity. Read more about the lessons learned in Raman’s Forbes article, ‘Behind the Scenes of an Agency Private Equity Deal’.

Now the ink has dried…
We’ve been on an incredible journey with NorthEdge over the last 12 months; our team has now grown to 80+ members across the US, UK, and Europe, who all bring unique life science expertise, marketing knowledge, and commercial acumen. We have also continued to build a portfolio of clients spanning the breadth of the incredible life science outsourcing space – put simply, we’ve had a pretty busy year…

ramarketing’s CEO Emma Banks reflects on the experience of going through private equity investment and looks forward to what the future has to hold;

“One year ago today we began our partnership with NorthEdge and it has been a really positive experience so far. They have been supportive and provided guidance in a way that fits well with our values. We’ve grown the team, building on our marketing and sector expertise, and have some exciting plans for this year to ensure we deliver value to our clients across the globe.”

Read more about Emma’s PE journey in her blog ‘Private Equity and Me’.

Commercial Director, Yasmin Davoodi, shared her thoughts;

“Working with NorthEdge over the past twelve months has been amazing for our business. We’ve been able to experience the early stages of working with a PE firm and it’s given us insight into the journey many of our clients go through in this sector when scaling.

Through NorthEdge, we have access to so many skills and ranges of experience – which helps to lean on when you’re going through any kind of transformational change. Emma has been incredible with supporting our team and empowering them to play a part in this partnership. For me, it’s already been amazing to be part of this change and step up.

We have ambitious plans for the future and I’m personally so excited to see how our business evolves with NorthEdge by our side.”

The decision to go through private equity investment was not made lightly, but it’s safe to say it was worth every meeting, sleepless night, and obstacle the team encountered. Here’s to the next year!

If you’re an ambitious company looking to secure future investment and seeking support to ensure you’re a prime prospect for investors, inquire with our commercial team today to see how ramarketing can help you grow in life sciences.

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