ramarketing Group strengthens market intelligence offering as ISR Market Research unveils refreshed brand

ISR Market Research has launched its refreshed brand and website, marking an important milestone following its acquisition by ramarketing Group earlier in 2026.

The launch also reflects a wider ramarketing Group ambition: connecting specialist market intelligence with strategic marketing expertise to help pharmaceutical outsourcing businesses make smarter decisions and drive commercial growth.

With more than 15 years of experience in pharmaceutical outsourcing research, ISR Market Research has established a strong reputation for primary research. Enabled by its proprietary Life Science Panel and experienced analysts, they provide valuable insight into buyer expectations, competitive performance and market dynamics.

The refreshed identity and website give this expertise a stronger platform, making ISR’s research and industry knowledge more accessible to organizations across pharmaceutical outsourcing.

Connecting market insight with commercial impact

For ramarketing Group, the acquisition, made in February 2026, represents a significant expansion of the expertise available to clients.

CDMOs, CROs and specialist service providers are competing in an increasingly saturated market where they need more than just visibility. They need to understand their customers, identify where opportunities exist, differentiate their businesses and make confident decisions about where to invest.

By bringing together ISR’s specialist market research capabilities with ramarketing’s commercial strategy, brand development and integrated marketing expertise, the Group can support clients from understanding their markets through to driving business growth.

Catherine Hunter, Head of Business Development at ramarketing said:

“Bringing ISR into the Group was a deliberate move to strengthen how we help pharma outsourcing and life sciences businesses compete and grow. We’re combining deep market and buyer intelligence with the strategic and commercial expertise to turn that understanding into competitive advantage.

Competition is fierce, and businesses need to be much clearer about where they can win, what makes them different and how to reach the customers that matter. Together, ISR and ramarketing can help clients answer those questions and, crucially, do something about them.

Both businesses are specialists in their own right, but the real opportunity is in connecting the two. From understanding market dynamics and customer perceptions to shaping a compelling proposition and taking it to market, we can help clients make smarter commercial decisions and turn insight into meaningful growth.”

Two specialist businesses, greater opportunities

ISR continues to operate as a distinct business within ramarketing Group, retaining its independent research approach, established methodologies and specialist focus.

Clients can continue to access ISR’s syndicated benchmarking reports, market dynamics research and custom studies directly, while ramarketing continues to provide strategic advisory, branding, digital marketing, PR and commercial activation services.

Where clients need support across both areas, the businesses can collaborate to connect market and customer intelligence with commercial strategy and marketing execution.

Whether identifying new market opportunities, refining positioning or improving customer engagement, this complementary expertise creates new ways to turn insight into meaningful commercial action.