From clicks to citations: Adapting life science Search strategy for the AI era

Search has changed.

Your buyers aren’t scrolling through pages of blue links anymore; they’re asking questions directly to AI-powered tools like ChatGPT, Gemini, Perplexity, and Google’s AI Overviews. And instead of clicking through, they’re getting answers instantly, with just a handful of brands cited as sources.

That’s where Generative Engine Optimization (GEO) comes in.

This report explores how life sciences companies can stay visible and authoritative in a world where:

• 40% of B2B queries will be satisfied entirely inside AI answer engines by 2026
• AI-driven search is expected to surpass traditional search by 2028
• Nearly 60% of Google searches already end without a click

If your company isn’t being cited in these AI answers, your breakthroughs and competitive edge risk being overlooked.

What you’ll learn inside the report:

• How GEO differs from SEO, and why both matter now
• The unique challenges and opportunities for life sciences in AI-powered search
• Best practices to increase your chances of being cited inside generative answers
• How to measure visibility when traffic isn’t the only metric
• The commercial impact of GEO on visibility, leads, and revenue growth

For life sciences, GEO isn’t a “wait and see” tactic. It’s a visibility and trust decision for today. Companies that act now will secure authority in tomorrow’s AI-driven search landscape, while those who don’t risk being replaced by competitors in the answers your buyers rely on.

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