As our Head of Strategy, Lara works across the agency to support our clients during transformative moments in their growth journey. Lara and her team drive our strategic offering whether that be managing global rebranding or developing a roadmap that accelerates a client’s growth strategy and increases brand value.
She also supports our delivery team to ensure strategic foundations are in place, helping them to translate strategies into tactical, integrated marketing plans that produce genuine impact and results.
Lara’s entire career has been in the B2B life sciences sector and having progressed through the ranks at ramarketing she now represents our Leadership team at our hub in Toronto. Starting in PR and media relations, Lara quickly moved into our account management team where she directed our integrated approach across a mix of clients in the outsourcing sector.
She’s very well versed in supporting clients to amplify their message and maximize key opportunities such as undergoing major M&A/investment or launching a new product or service, managing over 30+ brand transformation projects during her time at the company.
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