Cat McGinty

As Head of Digital, PR & Media Buy at ramarketing, Cat steers the agency’s integrated digital strategy – overseeing performance marketing, earned media, and paid campaigns – and ensures every programme is rooted in data-driven insight and clear commercial goals.

Drawing on more than 15 years at the crossroads of marketing, technology, and agency operations, Cat has led digital transformation projects for global brands and fast-growth enterprises alike. Previous roles include Head of Marketing for digital product studio Shout Digital, Digital Programme Manager at Enigma Interactive, and senior marketing positions within Pure Fishing’s international portfolio. Her experience ranges from building in-house e-commerce ecosystems and CRM integrations to orchestrating multi-channel demand-generation campaigns that have quadrupled inbound leads.

What sets Cat apart is her ability to translate complex technical concepts into digestible roadmaps that galvanize cross-functional teams. A natural systems thinker with a bias for action, she combines strategic vision with hands-on know-how; equally comfortable refining a go-to-market plan or jumping into the tools to make it happen. This blend of clarity, curiosity, and collaborative leadership helps ramarketing’s clients move faster from bold ideas to measurable results.