Top tips for life sciences marketing in 2021
It's fair to say that 2020 was a year that challenged marketeers in the pharma and biotech industry. From losing our business development leads from trade events to re-evaluating how digital channels are used, to attracting new prospects and finding new ways of engaging with customers when travel was restricted - it's been tricky.
We've seen incredible resilience and commitment from our clients. Some our lovely team members who have been involved first-hand in combatting these challenges have shared their tips on what's worked well and how they think other marketeers involved in life sciences can thrive in 2021.
What are the key marketing trends for 2021?
What number one thing has performed well?
What’s worked well for our clients?