Top tips for life sciences marketing in 2021

It's fair to say that 2020 was a year that challenged marketeers in the pharma and biotech industry. From losing our business development leads from trade events to re-evaluating how digital channels are used, to attracting new prospects and finding new ways of engaging with customers when travel was restricted - it's been tricky.

We've seen incredible resilience and commitment from our clients. Some our lovely team members who have been involved first-hand in combatting these challenges have shared their tips on what's worked well and how they think other marketeers involved in life sciences can thrive in 2021.

Want to discuss your plans for 2021?

What are the key marketing trends for 2021?

As well as talking about what's worked well, we asked our team to give tactics tips for 2021. From integrated marketing strategies having more of an influence on the pipeline, to better and more digital customer experiences, these tips will go a long way if adopted early next year.

What number one thing has performed well?


What number one thing has performed well?

We asked our team to drill down and choose one thing that they've seen perform really well over the past twelve months. With lack of events and a bigger focus on digital tactics, these recommendations are really useful when it comes to choosing your tactics in 2021...

What’s worked well for our clients?


What’s worked well for our clients?

With over 60+ clients in the pharma and biotech industry, we know a thing or two about what works well. Our team talk tactics and discuss the successes they've seen with life sciences marketing over the past twelve months from the clients they've worked with.