Imagine this: your brand in the limelight, showcasing your thought leaders in the top life sciences publications. Sounds like a dream, right? Read on as we guide you through the art of PR and media opportunities, sharing how to seize the moment to maximize results.
Life science events are the premier opportunity to connect with influential trade publications; from sponsoring the events to organizing hundreds of media opportunities, they’re the people you want to get noticed by.
So, how do you get in on the action?
Let’s talk about engaging with PR and media. It’s not just about handing out business cards; it’s about telling your brand’s story. Be the chatterbox of the event with coverage in pre-show news reports, headlines in the media sponsor’s daily content, and face-to-face interviews and video recordings. It’s also a vital chance to dive into newer content forms such as podcasts and roundtable discussions.
A quick tip: these opportunities are like hotcakes – plan your strategy early and book as much as you can in advance.
Speaking to the media can be like a first date – nerve-wracking and full of anticipation, but it’s key to remember journalists aren’t seeking industry gossip. Is something groundbreaking happening at your company? A new state-of-the-art facility or industry-changing capability? This is your moment to get the eyes and ears of the life sciences masses focused on what you have to say.
Top tips to make your media opportunities sizzle:
1. Prep your spokesperson – they’re the face of your company for that interview and need to put their best foot forward.
2. Find a quiet spot – events are bustling places so make sure you let your story be the main event, not the background noise.
3. Plan your answers – now we’re not saying to need to script answers word for word but winging it can lead to your thought leaders divulging sensitive information.
4. Post-interview expectations – not every interview will lead to publication coverage with thousands of interviews taking place, so don’t take it to heart. Even if it’s not love at first sight, it might lead to a second date.
5. Explore media training – feeling comfortable in front of a journalist, and even a camera, is the greatest accessory you can carry so investing in media training for your sector experts can be valuable.
Don’t forget to network
Life science events are the ultimate networking playground. Awards events, formal dinners, exhibitor-organized shindigs, and after-presentation hangouts are where the real magic happens. Research, rehearse, and radiate confidence – you never know which connections could change the game!
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