A practical tooklkit: How to get the most out of your SMEs

Thought leadership from your team’s subject matter experts (SMEs) builds brand integrity and trust. The insights that they provide are an essential foundation of a strong marketing campaign, informing content strategy.

They know the ins and outs of your offer and target customers’ pain points and challenges better than anyone. Without their input at the beginning of a content creation process, it takes more time and resources to produce content and what you end up with may miss the mark.

In this guide, we outline the five steps to successful SME engagement, highlight the value of their contributions and explain how to fully leverage their content creations.

Here’s the introduction by Account Manager Eleanor Harms…