By Imogen Quail, PR Manager at ramarketing
Four years working in PR. It even feels strange saying that! Although the past few years have flown by, they have also been some of the most exciting and important years of my life. I have had the chance to work across a range of sectors – B2B, B2C, Technology, Property, Lifestyle, and of course, Pharmaceuticals and Life Sciences. Working in PR teaches you a lot, and I truly believe some of these things are valuable life lessons that will go on to support you both professionally and personally.
So, what are the 5 lessons I have learnt since working in the industry?
1. Let your confidence shine through
Confidence in what you do is something that can be challenging, particularly if you are new to the industry or if you struggle with confidence in general. However, believing in yourself is a crucial step to letting your confidence shine. If you begin to make every decision with confidence, it will help you manage clients effectively, gain trust, better steer conversations and become a colleague that people can rely on.
2. No two days are the same
Every single day in PR is different. I know you probably hear this a lot, but every day could be working on something completely new for a totally different client. PR is not your typical 9 to 5 job, but for me this is actually a blessing! Some days I find myself supporting my clients with their overall PR strategy, and general account management, the next day I can find myself working on social media content and other days I could be working on an upcoming PR event or writing a press release. Depending on your skill set and what you enjoy, the possibilities in the PR industry are endless.
3. It’s not all about “who you know”
I hear this phrase all the time from people who don’t work in the industry. I am actually guilty of using it myself because I totally agree with it when it comes to networking. However, it doesn’t ring true for media relations. There are so many skills you must learn, and develop, before you enter the PR industry and ultimately, we don’t just call-in favours to our favourite journalists! Coverage is based entirely on merit and having a strong, compelling story.
4. If you have something to say, then say it
Most people know the true value of participation, it is drilled into us all throughout school. Always raise your hand, be engaged, ask questions, and provide input. At the end of the day, it’s simple. Participation equals engagement and this shows your team and your clients that you care. Remember, no question is ever a stupid question, so ask it!
5. Always remember to HAVE FUN!
And finally, if there is one thing that I would love for you to take away from my blog, it’s this! As with most office/corporate jobs, it is all too easy to get caught up in the busy and chaotic world of meetings, emails, and deadlines. However, I believe it is crucial to take some time out and have a laugh! At the end of the day, you and your colleagues all have the same end goal in mind – to support your clients in the best way possible, so why not have a little fun along the way? Make sure you take time out of your day to chat with your colleagues about non-work topics, go out for a coffee on your lunch break or even arrange something fun to do after work. It can really make a difference to your day, while better still improving your work and making you happy!
If you are pursuing a career in PR, or thinking about pursuing one, I hope my 5 things help you understand that PR is an exciting, rewarding and fulfilling job. Of course, I would be lying if I didn’t say it takes hard work, patience, and dedication, but being able to help your clients grow, whilst making so many new friends along the way, makes it all worth it in the end!
You can check out our current PR vacancies at ramarketing here: https://careers.ramarketingpr.com/jobs.
PR Manager at ramarketing