Seamless media strategy at the heart of global pharma

Informa Markets is a leading global events company with a strong presence in the pharmaceutical industry through its flagship CPHI events. With thousands of attendees, complex stakeholder coordination, and significant media presence, CPHI is a cornerstone of Informa’s portfolio. As the event has scaled, Informa needed an agile and deeply integrated media partner to support both day-to-day PR execution and on-the-ground coordination.

Internally, Informa’s marketing function was well-resourced, but the team faced increasing demands in the high-pressure build-up to CPHI; they were looking for a new strategic partner to streamline media operations, enhance visibility, and help them deliver flawlessly on a global stage.

Informa sought a collaborative partner who could:

• Act as the central liaison between Informa and its media partners
• Lead the operational delivery of advertorial and editorial content
• Elevate CPHI’s media footprint through well-executed PR and press engagement
• Provide on-site support to ensure a seamless experience for media partners and spokespeople

Critically, they needed a team that could integrate into their marketing function, adapt to the unpredictable nature of large-scale events, and operate under tight, immovable event deadlines.

ramarketing became Informa’s embedded media partner, working across both the strategic and tactical layers of media engagement. Our approach included:

Media partner management

• Acted as the key liaison for over 20 media partners
• Managed the full lifecycle of barter agreements: contracting, creative execution, and tracking deliverables
• Oversaw media partner commitments including paid ads, editorial previews, and event features

PR and editorial execution

• Developed press releases and secured media interviews with CPHI spokespeople
• Leveraged strong editorial relationships to facilitate coverage and thought leadership opportunities
• Supported brand positioning across markets, including content coordination for Informer and CPHI

On-site media coordination at CPHI

• Managed the press room and media hub during the event
• Hosted and coordinated live interviews between Informa spokespeople and journalists
• Acted as the first point of contact for all media needs during the show

Integrated team support

• Worked hand-in-hand with Informa’s marketing, commercial, and design teams
• Delivered a flexible and responsive service, adapting quickly to evolving priorities
• Functioned as an extension of Informa’s internal team, often indistinguishable to stakeholders

One standout addition to the program was the Newsbeat Stage – a new concept introduced to create live buzz and facilitate high-impact engagement between exhibitors and media. ramarketing supported the process end-to-end, from sharing the submission call-out to curating the speaker list, coordinating scheduling and briefing the host.

The success of this partnership was demonstrated not only in outcomes, but in the strength of client feedback and future collaboration plans:

• 167 media placements and 265.3M+ in audience reach
• 1,400+ brand mentions and a social audience impact of 98,100
• Informa praised ramarketing’s organization, responsiveness, and calmness under pressure, particularly across high-stakes event deadlines
• Our strong media relationships made a measurable difference in securing and executing high-value media partnerships
• Positive media partner feedback reinforced the professionalism and quality of on-the-ground execution
• The relationship has now evolved into a long-term retainer, expanding ramarketing’s role across global regions and multiple events in 2026 and 2027

The Newsbeat Stage was praised by media attendees and exhibitors alike for adding energy and exclusivity to the event. It drew notable participation, including international delegations like the Taiwan government.

The strong reception has led to its evolution into future CPHI events and beyond, with a podcast-style format slated for PharmaPack – now backed by 24/7 BioPharma as the exclusive video media partner.