Sterling Pharma Solutions is a CDMO specialising in the development and manufacture of innovator APIs from grams to tonnes.
The growing and highly fragmented global innovator API market provides huge opportunities for Sterling, however as a relatively new name to the API space following a management buy-out, Sterling quite simply needed to build its brand profile to meet its ambitious commercial objectives.
In order to attract interest from big, midsized and emerging pharma companies in Europe, North America and Japan, Sterling needed a strong, thought-provoking and memorable visual identity and a sustained and targeted trade media campaign to build its reputation in the industry.
The ramarketing team put together a really engaging and enjoyable brand workshop which got the whole team involved. This generated some great outputs around our brand values and value proposition which will play a key part as we continue to develop the Sterling brand.
Team ramarketing have brought to life many aspects of our business in the market place and their brand workshop really hit the spot making us think very carefully about our values and culture.
Through a targeted and multi-stranded PR and thought-leadership campaign, team ramarketing has been raising Sterling’s profile and awareness of its expertise across Europe and the US. Using a combination of press releases and though leadership articles, roundtable contributions and comment opportunities to generate a sustained presence in target publications, ramarketing has started to position the Sterling team as the experts in handling hazardous substances and catering for innovator API development and manufacture requirements.
Working closely with the Sterling team, ramarketing developed a strong and memorable brand identity alongside designing and building a new website to give the company an impressive presence both online and offline. The brand has since been applied to various touchpoints including slide decks, brochures, social media graphics, e-signatures and event invitations to ensure brand consistency.