Great tasting brand consistency
Managing Fertin Pharma's brand makeover to help it stand out from the crowd.
Client
Fertin Pharma
Deliverables
Messaging & positioning. Brand strategy & identity. Graphic design. Brand guidelines. Print & digital collateral. Copywriting. Event, conference & trade show support. Merchandise & promotional products.
Challenge
Denmark-based Fertin Pharma is one of the world’s largest B2B pharmaceutical chewing gum makers with an annual turnover of €110 million. Up until 2013, Fertin’s website, marketing materials and exhibition stands were cluttered, outdated, inconsistent and didn’t reflect its cutting-edge development and manufacturing technology. In short, it was not portraying an image to its blue-chip clients that truly reflected the quality of its well-established service offering and the company as the nicotine experts.
Testimonial
“Based on strong recommendations, we invited ramarketing to pitch due to their solid reputation in the pharmaceutical sector along with several well-established agencies based here in Denmark. We were blown away by ramarketing’s energy, creativity and strategic approach, which made them the ideal partner to help us with this key digital initiative. Since then, it has truly been a pleasure working with you guys and I feel so privileged to have found an agency that delivers spot on each time. Thanks for everything team ramarketing.”
Exhibition stand
In close collaboration with Fertin’s exhibition constructors we designed a stand around their Danish history, with furniture inspired by renowned Danish architects and designers.
Website
We created a website based on Fertin’s minimalistic Danish style, using bold typography to quickly convey their expertise in nicotine gum.
Outcomes
Having successfully refreshed its brand style with a more modern feel along with a firm nod to its rich heritage across online and offline platforms, Fertin has been able to attract a higher calibre of clients and employees. Other results included:
