Symbiosis Pharmaceutical Services is a contract manufacturing organisation (CMO) that specialises in the GMP manufacture and sterile fill-finish of vials for clinical trials and commercial supply.
With the biotech space booming in the US, the Scotland-based CMO recognised that it was essential to increase its profile in order to meet its ambitious growth targets and take Symbiosis from a small, niche company to a global player that can compete with larger competitors.
Symbiosis needed an integrated campaign to not only raise its profile in the trade media, but to generate a steady stream of quality web traffic and leads and a refreshed brand profile ensuring the CMO looked the part.
“The efforts of ramarketing, particularly with respect to PR, social media and search in the development of brand awareness for Symbiosis across the pharmaceutical industry, is actively helping to drive a high level of growth. I’m delighted with their professional approach, their nimble and responsive way of working and their extensive network within the industry meaning they have their finger on the pulse.”
Liaising with key trade journalists, we’ve planned a proactive news flow relating to the company’s US expansion, its technology and service launches to ensure Symbiosis is being seen across the EU and US as a specialist, global player. Proactive feature tracking combined with reactive comment opportunities are utilised to demonstrate Symbiosis’ expertise.
Over an 18-month period, our creative technicians worked in collaboration with the team at Symbiosis to deliver the following results for our client.