Taking advantage of the US biotech boom

Integrated brand, digital and content evolution for Scotland based contract manufacturing organisation (CMO) Symbiosis.

Client

Symbiosis

Deliverables

Analytics. Animation. Awards. Brand identity. Blogs. Copywriting. Creative. Design. E-marketing. Event support. Exhibition design. Features. Graphics. Lead generation. Literature. Merchandise. PPC. PR. SEO. Slide decks. Social graphics. Social media. Thought leadership. Website.

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Challenge

Symbiosis Pharmaceutical Services is a contract manufacturing organisation (CMO) that specialises in the GMP manufacture and sterile fill-finish of vials for clinical trials and commercial supply.

With the biotech space booming in the US, the Scotland-based CMO recognised that it was essential to increase its profile in order to meet its ambitious growth targets and take Symbiosis from a small, niche company to a global player that can compete with larger competitors.

Symbiosis needed an integrated campaign to not only raise its profile in the trade media, but to generate a steady stream of quality web traffic and leads and a refreshed brand profile ensuring the CMO looked the part.

Website & SEO

Having previously optimised the Symbiosis website for UK/European visitors, we wanted to preserve existing performance in the search engines all the while driving more traffic from US visitors and showcasing Symbiosis as an international company. To do so, a new US targeted version of the website was created, along with localised content and keywords resulting in an 83% increase in enquiries and 48% increase in web traffic coming from the US.

Symbiosis Website

Brand & imagery

Offering fast-access to manufacturing slots, Symbiosis’ key differentiator is time, so we’ve drawn inspiration from this and utilised it across all brand touch points to ensure Symbiosis stands out amongst its competitors. Stripped back interpretations of clock faces and arrow shapes represent key services and the drug development journey. The result is a much more consistent and compelling brand style applied to web, social, brochures and events.

Testimonial

“The efforts of ramarketing, particularly with respect to PR, social media and search in the development of brand awareness for Symbiosis across the pharmaceutical industry, is actively helping to drive a high level of growth. I’m delighted with their professional approach, their nimble and responsive way of working and their extensive network within the industry meaning they have their finger on the pulse.”

Colin MacKay
Chief Executive Officer, Symbiosis Pharmaceutical Services

Events & lead generation

BIO International Convention is the biggest industry event on Symbiosis’ calendar each year, and with a booth situated amidst bigger competitors, we use an integrated approach to ensure Symbiosis looks, feels and sounds the part. From stand design to merchandise and taking care of the finer details, we manage Symbiosis’ attendance from end-to-end, year-on-year. Coupled with prospecting, outreach and email marketing we also send a steady stream of actionable intel through to the business development team ahead of the event.

PR, content & thought-leadership

Liaising with key trade journalists, we’ve planned a proactive news flow relating to the company’s US expansion, its technology and service launches to ensure Symbiosis is being seen across the EU and US as a specialist, global player. Proactive feature tracking combined with reactive comment opportunities are utilised to demonstrate Symbiosis’ expertise.

Outcomes

Over an 18-month period, our creative technicians worked in collaboration with the team at Symbiosis to deliver the following results for our client.

30%
increase in US enquiries
148%
increase in US web traffic
33%
global sales now from US
53%
year on year growth
25%
increase in head count
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Periodic table of skills

MdManaging Director
PrPublic relations
NrNews releases
CoContent
MgManager
PmProject mgmt
FiFinance
DgDigital
WdWeb dev
ViVideo
MaMarketing
SeSearch
ScSocial
CsClient services
BdBusiness dev
CrCreative
CdCreative direction
BrBranding
LiBrand literature
ExExhibition design