Crafter’s Companion specialises in manufacturing, distributing and retailing craft tools and products to enthusiasts across the globe. As the company has rapidly grown, it has needed to very carefully manage the reputation of its corporate brand and celebrity craft stars (including founder Sara Davies MBE) to ensure they remain consistent with the brand’s core values (internally and externally). Not doing so could compromise its desired image and hamper commercial growth.
“The effort and time ramarketing put into designing and writing our brand book has been incredible. With such a tricky brief under tight timescales, it was important for us to work collaboratively to create something that we wanted to share with the world. We are delighted with the style and how well the book has been received. Put simply, we love ramarketing…they have truly brought our brand to life!”
Since 2012, our team has been on a remarkable journey with this remarkable client. Identifying and highlighting key milestones and successes has ensured Crafter’s Companion’s share of voice in the trade and business media has matched its phenomenal growth. Working in collaboration with its digital, marketing and content teams, results have included: