Having secured and delivered on contracts from leading pharmaceutical and biotechnology companies across Europe, the US and Japan, Aquila BioMedical has been able to grow as a result of repeat business from existing customers however it was facing challenges when it came to attracting new prospects.
Aquila felt that its brand was inconsistent and not a true reflection of the organisation. Aquila approached ramarketing to develop a brand new identity and website that reflected its innovative and bespoke services to help it get noticed in the industry.
The three-tier key message structure leads with Aquila’s service offering or benefits, followed by the client’s requirement or challenge and ends with the Aquila brand promise. Structuring the messaging in this way allows for tailoring to specific audiences and services.
Working collaboratively with the Aquila BioMedical team, ramarketing unearthed the CRO’s key differentiators, customer challenges and developed a unique brand personality.
Taking insights from Aquila’s market research, a key theme of bespoke services and collaborative ways of working emerged. Aquila’s ability to develop and deliver highly specialist solutions and pave the way for clients’ drug discovery pipelines, makes it the perfect CRO partner.
The bespoke collaboration theme inspired the visual direction and messaging for the new brand identity. Organic shapes connecting and creating pathways were explored and formed a series of brand assets.
The final outcome was a comprehensive brand identity system which has since been applied to Aquila’s brand touchpoints including website, brochure, leaflets and pop up banners.