Taking advantage of the US biotech boom

Integrated brand, digital and content evolution for Scotland based contract manufacturing organisation (CMO) Symbiosis.

Client

Symbiosis

Deliverables

Awards. Blogs. Copywriting. Creative. Design. E-marketing. Event support. Exhibition design. Features. Lead generation. Literature. Merchandise. PPC. PR. SEO. Slide decks. Social media. Website.

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Challenge

With the biotech space booming in the US, Scotland-based contract manufacturing organisation (CMO) Symbiosis recognised that increased profile and presence was essential in order to meet its ambitious growth targets. Armed with an ability to manufacture small-scale batches of biological products against tight timelines, the team at Symbiosis needed to strike while the iron was hot. Not doing so could have been a major missed opportunity relative to the company’s expansion plans.

Website

We optimised the Symbiosis visual identity for use in a digital environment. The look and feel of the website is bold and centred around their key differentiator – quality in less time.

Symbiosis Website

Imagery

Symbiosis manufacture products against tight timelines, so we used stripped back interpretations of clock faces to represent each key service.

Testimonial

“The efforts of ramarketing, particularly with respect to PR, social media and search in the development of brand awareness for Symbiosis across the pharmaceutical industry, is actively helping to drive a high level of growth. I’m delighted with their professional approach, their nimble and responsive way of working and their extensive network within the industry meaning they have their finger on the pulse.”

Colin MacKay
Chief Executive Officer, Symbiosis Pharmaceutical Services

Merchandise

As an expanding CMO, Symbiosis are often situated alongside large pharmaceutical companies at major exhibitions. We transformed this into a positive by creating mini goodie bags to get Symbiosis noticed at events.

Outcomes

Over an 18-month period, our creative technicians worked in collaboration with the team at Symbiosis to deliver the following results for our client.

30%
increase in US enquiries
148%
increase in US web traffic
33%
global sales now from US
53%
year on year growth
25%
increase in head count
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Periodic table of skills

MdManaging Director
PrPublic relations
NrNews releases
CoContent
MgManager
PmProject mgmt
FiFinance
DgDigital
WdWeb dev
ViVideo
MaMarketing
SeSearch
ScSocial
CsClient services
BdBusiness dev
CrCreative
CdCreative direction
BrBranding
LiBrand literature
ExExhibition design