Manufacturing a global PR strategy

Developing and delivering Recipharm’s integrated digital PR campaign.

Client

Recipharm

Deliverables

Blogs. Copywriting. Design. Features. PR. SEO.

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Challenge

As a fast-growing global contract development and manufacturing organisation (CDMO) with 10 sites around the world, NASDAQ-listed Recipharm needed a PR partner that understood the language of the pharmaceutical sector and that could work accurately, at speed. The Stockholm headquartered business needed to generate a strong and regular news flow of its growth, M&A activity and capability investments in order to raise profile, generate inbound traffic and publicly reinforce its core strengths in bioanalysis, serialisation and lyophilisation in an increasingly competitive market.

Improved ranking

Considerably increased Google rankings for serialisation services

Outcomes

In early 2016 we started working with the team at Recipharm on a sustained PR campaign. As well as increased Google rankings for serialisation services, we’ve seen:

355
pieces of trade media coverage
38
pieces of coverage per month on average
84k
number of coverage views per month on average
13%
increase in web traffic
5%
increase in referral traffic
130%
increase of social referral traffic
4530
pageviews (to date) on serialisation page
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Periodic table of skills

MdManaging Director
PrPublic relations
NrNews releases
CoContent
MgManager
PmProject mgmt
FiFinance
DgDigital
WdWeb dev
ViVideo
MaMarketing
SeSearch
ScSocial
CsClient services
BdBusiness dev
CrCreative
CdCreative direction
BrBranding
LiBrand literature
ExExhibition design