User experience

Receiving an enquiry from experienced professionals that work in the drug development space does not happen by accident. It needs to be intentional, meaning your buyer’s experience of your website needs to be carefully planned out around their needs. User experience (UX) is impacted by everything a user sees and interacts with.

For example, if your website’s structure hasn’t been built around your buyers, a website visitor may simply give up or go elsewhere, particularly if the information they are looking for is difficult to find.

Are your website users spending minimal time on your website? Or are your website leads poor or infrequent? Get in touch today for a digital & UX audit.

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Understanding what your users are typically looking for. User research

Creating profiles of users for whom we want to optimise the experience. Personas

Building your website’s navigation around the ideal flow for your users. Journey mapping

Sketching page structures that make life easy for your user. Wireframing

Strategy

Campaign planning, Brand strategy, Stakeholder research.

Awareness

Media relations, Thought leadership, Media buying & advertising, Directory management.

Engagement

Virtual tours, Content marketing, Social media, Events & webinars, Video.

Conversion

Account based marketing, Conversion rate optimisation, Organic and paid search, Marketing automation, Website design & dev.

More to explore

Website design & dev

Ramarketing