In the pharma and life science sector, events form a huge part of marketing activity. New relationships are often triggered by face-to-face interactions at industry events and for a lot of businesses, events demand a huge amount of total budget. However – the world is changing with technology leading the way and events no longer need to just be ‘live’ and ‘in-person’ to make an impact.
For years, we’ve been helping our clients get the most out of their events by finding an interesting topic, mixing up the format (i.e a roundtable) and streamlining the entire process so that it’s simple, manageable and above all – built around your audience with the end goal of lead generation.
Webinars have their place in the marketing funnel in the absence of live events. We help clients to plan content, come up with a communications plan that’s tailored towards driving attendance and mapping effective follow-up methods to increase chances of lead interaction – post event.
When it comes to physical trade events, we help clients end-to-end. From prospecting to supporting with meeting generation, journalist meetings to tie into a key announcement, stand design and managing a drinks event to engage with prospects and customers during the event – we’ve got you covered.
Need help with a virtual or in-person event? Get in touch and we can help you with some ideas.