Directory management

Managing your company profile in directory listings, both online and in print, remains a powerful positioning tool and useful method to generate inbound leads. It’s vital to ensure your audience can find you, and that your company is listed in the right places in order to drive users back to key landing pages on your website.

The links you can acquire from directories are also a powerful way to fuel your SEO strategy and given that directories are often the first place technical professionals (like CMC or scientists) go during their discovery process it is vital that you have a presence. We have a growing list of the major directories in the biotechnology and pharmaceutical industry and are able to ensure you appear on them and keep them up to date as your company evolves.

Looking to scope out where you should be listed? We can help.

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Identifying directory listings to reach buyers. Directory sourcing

Crafting a profile that will entice your audience. Company profile

Monitoring, refining and updating your listings. Management

Reporting back on conversion to maximise ROI. Performance

Strategy

Campaign planning, Brand strategy, Stakeholder research.

Awareness

Media relations, Thought leadership, Media buying & advertising, Directory management.

Engagement

Virtual tours, Content marketing, Social media, Events & webinars, Video.

Conversion

Account based marketing, Conversion rate optimisation, Organic and paid search, Marketing automation, Website design & dev.

More to explore

Media buying & advertising

Ramarketing