Account based marketing

Many business development teams will have a list of ‘warm leads’ or opportunities from the business’ current pipeline. Specifically targeting these opportunities is logical and effective. Account-based marketing (ABM) is a focused marketing strategy where high value or high potential accounts are identified and marketed to directly, according to that buyer persona’s specific needs.

Unlike traditional prospecting, this method allows you to create highly targeted and personalised marketing campaigns. By removing the one-to-many communication mindset and personalising your buyer’s journey with tailored communications and content, you will benefit from a greater ROI and often experience a boost in customer engagement.

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Shaping your strategy to target specific accounts and opportunities. Account targeting

Mapping out decision makers and gatekeepers to influence. Stakeholders

Creating segmented accounts and personas to personalise ABM. Profiling

Fuelling your ABM campaign with carefully crafted content. Content creation

Identifying the best media placements to support your ABM activity. Media advertising

Creating and implementing end to end ABM campaigns on your behalf Campaigns

Reporting on account engagement and movements in the sales funnel. Performance

Creating tailored campaigns for specific account tier types. Segmentation

Strategy

Campaign planning, Brand strategy, Stakeholder research.

Awareness

Media relations, Thought leadership, Media buying & advertising, Directory management.

Engagement

Virtual tours, Content marketing, Social media, Events & webinars, Video.

Conversion

Account based marketing, Conversion rate optimisation, Organic and paid search, Marketing automation, Website design & dev.

More to explore

Conversion rate optimisation

Ramarketing