Account based marketing
Many business development teams will have a list of ‘warm leads’ or opportunities from the business’ current pipeline. Specifically targeting these opportunities is logical and effective. Account-based marketing (ABM) is a focused marketing strategy where high value or high potential accounts are identified and marketed to directly, according to that buyer persona’s specific needs.
Unlike traditional prospecting, this method allows you to create highly targeted and personalised marketing campaigns. By removing the one-to-many communication mindset and personalising your buyer’s journey with tailored communications and content, you will benefit from a greater ROI and often experience a boost in customer engagement.
Let’s discuss how we can help you maximise your existing network.
Shaping your strategy to target specific accounts and opportunities. Account targeting
Mapping out decision makers and gatekeepers to influence. Stakeholders
Creating segmented accounts and personas to personalise ABM. Profiling
Fuelling your ABM campaign with carefully crafted content. Content creation
Identifying the best media placements to support your ABM activity. Media advertising
Creating and implementing end to end ABM campaigns on your behalf Campaigns
Reporting on account engagement and movements in the sales funnel. Performance
Creating tailored campaigns for specific account tier types. Segmentation
Strategy
Campaign planning, Brand strategy, Stakeholder research.
Awareness
Media relations, Thought leadership, Media buying & advertising, Directory management.
Engagement
Virtual tours, Content marketing, Social media, Events & webinars, Video.
Conversion
Account based marketing, Conversion rate optimisation, Organic and paid search, Marketing automation, Website design & dev.
More to explore
Conversion rate optimisation
