Many business development teams will have a list of ‘warm leads’ or opportunities from the business’ current pipeline. Specifically targeting these opportunities is logical and effective. Account-based marketing (ABM) is a focused marketing strategy where high value or high potential accounts are identified and marketed to directly, according to that buyer persona’s specific needs.
Unlike traditional prospecting, this method allows you to create highly targeted and personalised marketing campaigns. By removing the one-to-many communication mindset and personalising your buyer’s journey with tailored communications and content, you will benefit from a greater ROI and often experience a boost in customer engagement.
Let’s discuss how we can help you maximise your existing network.