Life sciences content and creative agency ramarketing is gearing up to launch its first North American base following the addition of several new US clients to its global portfolio.
The agency, which specialises in the outsourcing space, has signed a lease on offices in Cambridge, Massachusetts, which puts the company at the epicentre of the world’s drug development industry.
Its new base at the Cambridge Innovation Center (CIC) in Kendall Square will allow the agency to offer local support to US, European and Asian clients operating in the world’s largest pharmaceutical and biotechnology geographic market.
Raman Sehgal, founder of ramarketing, said: “Over the last few years, we’ve experienced significant growth as a niche agency. This has been driven by organisations from across the supply chain looking for PR, content, digital marketing and design support from a partner that knows the sector inside out.
“Due to our growing reputation in the market, we’ve attracted the attention of North American firms looking for an industry specialist to support them in the US and Europe. On the flip side, we have also supported over 30 companies in Europe, helping most raise profile in the US. Such market demand is the biggest driver behind the opening of our new office in Cambridge.
“Our new base is in one of the most exciting locations on the planet when it comes to cutting-edge drug development. This enables us to now service North American clients locally and have boots on the ground for our clients elsewhere in the world.”
Founded in 2009, ramarketing now works with life science clients across three continents, including the likes of Recipharm, TraceLink, Symbiosis, Sterling Pharma Solutions and Xellia.
Its focus is to help companies that operate in the sector increase market visibility of their specialist capabilities and generate leads to support business growth. Its clients range from equipment, R&D, analytical, manufacturing, packaging and technology companies to global membership bodies.
Harriet Cross, Her Britannic Majesty’s Consul General to New England, said: “The British Consulate is absolutely delighted that ramarketing will be expanding its operations to the Boston area. For a Northern Powerhouse company to choose New England as its landing point in the United States says a great deal about the strength and bond between our two regions and the tremendous potential for growth that exists within this market.”
This is the latest phase in ramarketing’s ongoing expansion plans. Last year the business announced a six-figure investment by pharmaceutical industry expert Fiona Cruickshank OBE, and earlier this year it opened its second office in Manchester.
The North East team is preparing to move its Newcastle headquarters into Carliol Square, as Campus North vacates the premises. Several new mid weight marketing and PR roles have been created recently and the company is actively recruiting to help service its growing client base.