Michael has almost a decade of experience, working both agency-side and in-house to champion the role of high-quality PR and marketing content in achieving sustainable business growth. Over the years, he’s worked with big-name multinational brands across a range of B2B sectors, from pharmaceutical, to manufacturing, built environment and fintech.
He loves nothing more than to get his teeth stuck into the technical detail of a client and its sector, understanding the complexities in order to deliver content strategies fine-tuned to reach and engage with target audiences.