You’re in the drug development space and you’re ready to outsource your communications project. You’ve decided that you need an external partner to help you. So, what now?
At last, leadership recognises business goals require a fresh and sustained marketing strategy to fill newly commissioned capacity and resource. Perhaps after four acquisitions and the formation of a global manufacturing network or the decision to move into a new territory, the board insists you create a unified brand that fits the company’s expanding reach and evolving client-base.
Regardless, senior commercials bods are finally green-lighting your call to implement a comprehensive brand strategy, and the CFO is backing it with a serious budget commitment – hurray! You have the go-ahead to engage external agency resources to get the job done.
Apparently that was the easy part. Now it’s your job to find the best agency to help maximise the return on every marketing dollar you spend. And while there are thousands of generalists out there, we advise you go looking for a life science specialist that knows your space. You wouldn’t see a general practitioner if you had a serious heart complaint, you’d consult a cardiologist. This is no different. A specialist in your space will save your months of education.
For more than 10 years, ramarketing has responded to hundreds of RFPs from across the drug development outsourcing space, most aiming at the pharma and biotech space. We’ve found that many of our most successful engagements began with a clear, well-structured RFP. The objective is to create an RFP that helps meets your goals and get the details right in order to achieve:
As we’re lovey and know our stuff, we’ve put together a few points that we’ve found help deliver better responses. We know it’s comprehensive so feel free to pick and choose what works for you. Make sure it’s filled with the actionable insights you need to make a defensible approvable partner selection. And remember, you’ll get back what you put in. Vague, lazy, confusing RFPs will lead to poor responses.
Provide a clear list. Examples:
Finally, ensure the RFP process is clear and consistent. Stages. Deadlines. Who’s involved. The logistics of proposals submissions and presentations. And specify a timeline and budget. Opting to miss this can lead to a chaotic spectrum of responses. Agencies cut the cloth accordingly when they know the parameters.
Hopefully that’s enough to get your RFP process started. At the end of the day, the better the brief, the better the agency choice. That is the desired outcome of the whole process. We’ve also designed a version you can edit, that summarises the key areas we’ve outlined. Just sign up below to download the template.
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