As our clients and colleagues in the states prepare to celebrate Thanksgiving, we wanted to extend our wishes for good health and good times.
There may be nothing unique or special about many families’ Thanksgiving menus. After all, you can roast a turkey and make a bowl of mashed potatoes on pretty much any day of the year, but many don’t. Making them more satisfying on Thanksgiving.
Standard versus new
Growing numbers of extended families will assemble for the day and most households will enjoy a beautifully chaotic gathering. Eager to enjoy the standard fare: roast turkey, stuffing, potatoes, cranberry sauce, and a few other casseroles and side dishes. Occasionally someone will come to the table with something new and unexpected, yet rarely evoking enthusiasm. While this something new isn’t bad per se, it may feel a bit disruptive. But soon everyone will agree that it is a valuable complement.
Receptive to change
Does including a few new dishes each Thanksgiving prompt us to cast aside our traditional menu? Absolutely not. But it does give us insight into the value of being receptive to change.
The Thanksgiving holidays of the past and the upcoming holiday have ramarketing thinking a lot about expectations, needs, and planning.
Hungry for planning
As life sciences marketers, we need to anticipate and uncover our client’s needs and formulate a marketing and/or PR strategy – that includes a carefully prepared menu of tactics to satisfy their objectives. Our clients are hungry for plans that address an increasingly complex set of challenges, so while traditional tactics can be an effective part of the marketing mix, we’re regularly seeking new ways to make a lasting impact.
Good quality ingredients
Much like a major holiday meal, an effective marketing program needs the right ingredients, planning, and timing to hit the spot.
It needs to be the right message, at the right time, for the right audience.
It’s unlikely you’d spend the time baking an apple pie from scratch only to have a slice of it served to the family dog before everyone sits down for the main course!
Where’s your comfort zone?
Some brands are comfortable with a more traditional approach to their marketing. And while we’ve established that tradition has its place, it’s important to remember that there are benefits to stepping outside of our comfort zone.
At ramarketing, we’re grateful for the opportunity to support our client partners toward achieving their goals. In a world where so many things are competing for our attention, we are here to offer our clients hungry for solutions the marketing know-how to get them noticed in life sciences.
What’s on your marketing menu?
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This time of year, there are plenty of messages encouraging people to eat lots of food, be surrounded by family, and count their blessings. While we all can find something to be grateful for, there are some that have more blessings than others. To those who don’t have a roof over their head or access to food; to those who don’t have loved ones to celebrate with; and to those who are mourning the hardships of the Indigenous people.
We see you and we support you today and always.
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