Looking back on 2021 and forward to 2022

We started the year by asking our agency experts what they had witnessed in 2021 that they felt would inform marketing approaches in the life science and pharma space during 2022.

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What most excites us about 2022?


What most excites us about 2022?

A sociable bunch, it's no surprise that our team can’t wait to get back to events and in-person sessions with our clients. They are also excited to see the continued rise of digital marketing and how, post-pandemic, the sector will look to improve pathways to get new drugs to market quicker. At a time of unprecedented levels of funding and activity in the sector, we can’t imagine a more exciting space to be in!

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What are going to be the top marketing trends of 2022?

Content will continue to play a big role in effective marketing, our team predicts, with animated video and the use of podcasts particularly exciting them! They also predict, and very much hope, that the new-found focus on data-driven marketing and personal privacy will remain in the post-pandemic world. True differentiation, they advise, will be absolutely vital to success.

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What are the most important learnings from 2021?


What are the most important learnings from 2021?

Our team share the the biggest learning curves they experienced in 2021, including how they realised the power of integrated marketing, short-form content, strategy underpinned by research and truly understanding the landscape we function in, as well as the value of learning to balance work and life.

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