Learning #5 – It looks great, but is it actually working?

Our light-hearted learnings for 2021 

Let’s be honest, we’ve all been on a website which looks aesthetically beautiful, but you’ve quickly realised you can’t find what you are looking for and have given up. Unfortunately, you’re not alone.

One of our key findings over the last year was the importance of being user focused. What use is an exquisite design, if your users move to a competitor site where they can find what they need much easier? 

Over the last few years; we’ve seen more and more companies fall into this trap. Companies who struggle to find that creative balance between beauty and usability, but if you can find that balance, you’ve hit the sweet spot. That sweet spot is achievable; but it’s  difficult to get right if you don’t have the right research behind your design.

Always remember, your users come first. Do they leave your website feeling frustrated, or do they tell a friend about their experience? Do they load up a website and feel overwhelmed, or is the website tailored to their needs?

Seasonal solution: UX dictates design. Everything is user focused. Research is key.