Covid-19 has had a significant impact on how businesses are interacting with one another. Although elements of the life sciences supply chain are part of the Covid-19 response through treatment and vaccine development, others are simply adapting as best they can under new circumstances.
Marketeers now have to be more mindful when it comes to promoting services, technologies and products. Having lost the ability to engage with target customers more intimately at events or during in-person meetings, the need for a refreshed communications approach is now more important than ever.
But how do you apply off limit tactics in other ways? Look no further. We’ve developed a Covid-19 framework which provides a single view of which communication methods are possible and where they’re best applied. We’re using these tactics to guide our clients across the entire supply chain so we hope you find them useful.