Let’s talk about ACHEMA 2022
Our Senior Commercial Manager, Eleanor Harms traveled to Germany last week to attend ACHEMA in Frankfurt.
With events back in full swing our team and several clients were keen to hear about this leading international event for our industry, so here are some of our findings from Frankfurt…
With ACHEMA’s process industry focus, there were endless machines and equipment on display with live demos happening across the event at different times. Most of the busiest stands included equipment and demonstrations and it’s clear that this was a key component of the event.
Special touches & stand design
With events back in play, many companies had gone all out with their stand in size, scale and creativity. One company had even planted some trees from their region of Italy which were a great conversation starter and really stood out in the aisles.
Lacking some buzz
As a five-day event, ACHEMA is one of the longer trade shows in the calendar and many people commented that the first and last days of the event tend to be a lot quieter than the middle of the week. There was a sense that with the event being in August, not as many people in Europe are able to attend due to it being peak school and the summer holiday season.
Spotlight on parenteral
In the pharmaceutical halls, a lot of the focus was on parenteral equipment and capabilities and it’s clear that even post-COVID the demand for this dosage form shows no sign of decreasing, with many companies gearing up their offer around this.
For those pharma professionals focused on the packaging, logistics, and equipment space, ACHEMA is definitely worth attending for the chance to see machine demos in action and connect with companies from across the globe all in one place.
Attending Tuesday to Thursday is likely to be more productive than on the quieter days at the beginning and end of the week.
Our top tip is to keep a lookout for stand innovations at the next event!
The next ACHEMA will be held in Frankfurt between the 10th – 14th of June 2024 and again 3 years later in 2027.
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