GA4 is replacing Google Analytics – are you ready?

20th June, 2023

Now live…eBook: The importance of GA4 for your life science brand

Big changes are happening in the world of data. Online privacy laws are being tightened with Google introducing a ban on third-party cookies – and that means website tracking software needs to adapt to stay compliant.

Google Analytics 4 (or GA4) is the new version of Universal Analytics that will soon become the only option for web data tracking.

With GA4 on the horizon, marketers working in the life sciences space should see the most impact, as GA4 offers a much better understanding of how users interact with our campaigns and websites.

In our latest eBook, get a comprehensive guide on how these new, updated analytics affect your brand, so you can make informed decisions to help your company stand out from the crowd.

Download your copy today

Need some support getting your life science brand ready? Get in touch with your Account Manager to see how we can guide you through the GA4 transition.