the latest from ramarketing & its clients

A web based tool designed to provide businesses trading online with up-the-minute market intelligence has been created by an ambitious graduate and has already picked up business from an Aston Martin restoration company.

 

Northumbria University graduate James Mishreki, 25 from the North East, has launched Competitor Monitor, which allows companies selling through their websites to automatically track the price of their products in comparison with others on the market.

 

The business intelligence service has been devised to automate the process of price checking against competitors online, allowing for easy analysis of vital market data that could not be generated manually.

 

Once product comparisons are set-up in Competitor Monitor, the software automatically monitors the items every day and reports back to allow companies to see how their products, whether several or thousands, are being priced in the marketplace at a given time point.

 

The software is already being used by the internationally-renowned AstonParts.com, part of the worlds leading Aston Martin Restoration Company, Aston Workshop. Dean Newsome, head of marketing at Aston Parts said: “In a very short space of time, we’ve already gained a great deal out of this excellent online tool.

 

“Not only does it automate our price checking, which frees-up our web team to spend more time on running the business, but it also provides a great daily snapshot of how our products are priced and positioned in the marketplace.

 

"Given an increasingly competitive landscape and the competitive nature of our industry you can easily see why we have seen so much benefit from Competitor Monitor."

 

James Mishreki, director at Competitor Monitor, said: “The launch of my own business is naturally very exciting and I am thrilled our product is now on the market for firms to benefit from. It is empowering companies to become more proactive in protecting their brand, being more competitive and finding market opportunities.

 

“We have several clients using our software and most have already experienced a direct increase in sales or margin. Due to this direct return the product delivers to businesses, we have already had significant interest from several blue-chip companies keen to trial the software to help them get a better idea of their market positioning without the hassle of time-consuming manual checking.

 

“This initial launch is very much the start of our offering to businesses as we have several other product development additions in the pipeline that will allow companies to closely monitor competitor brands online and provide vital business intelligence in a quick, hassle-free, cost-effective manner,” added James.

 

For more information please visit www.competitormonitor.com.

 

ENDS

 

Let's talk! Telephone: 07808 796 300 or email: raman@ramarketingpr.com