Ramarketing http://www.ramarketingpr.com Get noticed Tue, 25 Apr 2017 11:04:48 +0000 en-GB hourly 1 https://wordpress.org/?v=4.7.4 Grow by saying no… http://www.ramarketingpr.com/grow-by-saying-no/ Tue, 18 Apr 2017 14:57:49 +0000 http://www.ramarketingpr.com/?p=7267 I recently appeared as a guest on the Grow My Revenue podcast by Forbes columnist Ian Altman, which was truly awesome given that I’ve followed Ian’s podcast for a while now. The majority of our conversation was centred around something that massively resonated with his audience (and friends of ramarketing who’ve listened to the podcast)… […]

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I recently appeared as a guest on the Grow My Revenue podcast by Forbes columnist Ian Altman, which was truly awesome given that I’ve followed Ian’s podcast for a while now. The majority of our conversation was centred around something that massively resonated with his audience (and friends of ramarketing who’ve listened to the podcast)… saying no to potential business.

Yep, you read that right. Saying no. Turning down enquiries. Surely we can’t so say no to new business opportunities right? Well, erm, you can. And I do, all the time.

I’m a marketing man by trade but I’ve learnt how to do some business development along the way. Maybe that’s why it’s clear as day for me. You see, spending time on the wrong type of opportunities is a total drain on your energy and resources… never mind the opportunity cost.

Given the feedback and questions that I’ve had since the airing of the episode, I thought I’d delve a little deeper with this blog to try and help professionals that work in relatively well established businesses with existing customers and revenues (opposed to start-ups) with their business development efforts.

To keep things simple, I’ve outlined a quick five step process that will hopefully get you thinking in order to help you grow by saying no…

1. Blueprint your best buyer

Look at your current clients. Look really carefully. I guarantee this will give you a very good idea of what your ideal client looks like. You might notice similarities such as functional things like revenue, sector, company size, number of employees etc. But it will probably also cover behavioural aspects like how demanding they are, how they treat your team, whether they seem genuine etc. The simple matrix I use is profit versus maintenance. I want high profit, low maintenance clients (in the main) as opposed to low profit, high maintenance clients that drain the living day light out of you. This should give you a real picture of your best buyers, which you can turn into a persona.

2. Refine your marketing messages

As a B2B brand, the chances are you will be targeting a relatively focused market segment. Armed with your learnings from the first step, you should have a very clear idea of who your buyer is and isn’t. So for goodness sake, make sure your marketing materials and messages reflect this. A catch-all approach may increase the inbound enquiry count but it’s also burning your resource on the wrong type of opportunities and clients. As the great Seth Godin says: “Be meaningfully specific.” Don’t try and be everything to everyone. Unless you’re Amazon, be relevant to your niche and forget about the other 99% of the population.

3. Develop a defence system

Step one will also give you some useful insight into who you don’t want as a client and as part of this, you need to learn from your past mistakes. Look back at the old client relationships and projects that did not go well. Aside from any functional misfits (size of business, sector etc.), if you dig into the detail, you’ll find traits and behaviours (or red flags as I call them) that are warning signs. Whether they were in the first meeting, while negotiating the contract or when the project commenced, write them down and look out for these when dealing with potential new clients. You’ll run a mile when you see these in the future. Based on one awful experience, we developed a red flag system at ramarketing that has allowed us to spend our time elsewhere (like the gin bar below our office).

4. Don’t chase the money

This is the number one mistake I have made over the years. Despite doing the first couple of steps above, sometimes the green is just too good to walk away from despite all the warning signs. This can be particularly challenging if you’re going through a lean patch and the pressure is on to convert. You must resist and believe there is a better opportunity around the corner. Stick to your guns and play the long game. Thinking short term is like taking a hit for a quick high but it’s never worth the come down. Apparently. Seriously, follow your gut and try to be rational. Do not ignore your instinct. You’ll regret it. As Mr Altman says: “Don’t force the fit.”

5. Watch your conversion boom

If you do the above diligently, consistently and hold your nerve in the face of questionable opportunities, your conversion rate will go through the roof. What happens when you start saying no is you also spot the yes opportunities instantly. From the tone of the enquiry, the job title of the person, the language they speak, their project needs etc. You will know instantly that this is the right fit. And guess what? You’ve got time to give the right opportunity the attention it deserves. Give these ones your all and your conversion rate will increase. And unsurprisingly, you will secure clients on strategy that will ultimately help your business grow.

Saying no requires courage or ‘bottle’ as we say in the UK. Don’t chase the opportunities that are not right for your business. Spend time on the right clients that will give you a solid foundation for sustainable growth.

I will leave you with a line from the wonderful Derek Sivers that sums this up perfectly: “If it’s not a hell yeah, it’s a no.”

Oh, and if you missed the podcast you can catch it here. And the follow up article on Forbes.

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ramarketing secures US life science business http://www.ramarketingpr.com/ramarketing-secures-us-life-science-business/ Fri, 31 Mar 2017 14:17:41 +0000 http://www.ramarketingpr.com/?p=7234 Two significant US-based contract wins have further positioned ramarketing as a leading expert in the field of life science and pharmaceutical marketing and PR. The UK-based creative, digital and PR agency fought off competition from across Europe to add global-scale organisations the Regulatory Affairs Professionals Society (RAPS), based in Washington DC and Tracelink, based in […]

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Two significant US-based contract wins have further positioned ramarketing as a leading expert in the field of life science and pharmaceutical marketing and PR.

The UK-based creative, digital and PR agency fought off competition from across Europe to add global-scale organisations the Regulatory Affairs Professionals Society (RAPS), based in Washington DC and Tracelink, based in Massachusetts, to its books.

Matthew Clark, vice president of brand management at RAPS said “We were referred to ramarketing from a colleague in our editorial team and were so impressed by the team’s track record, approach and knowledge of the life science space. The team felt ramarketing was the stand-out agency of the several we approached.

“We are expanding our brand into Europe and ramarketing will play a pivotal role in building our media profile in this key territory and supporting several events we are hosting across Europe in 2017.”

Building upon its solid foundation of clients across Europe and North America, these account wins firmly cement ramarketing as a specialist global agency, which now exports its creative services to several countries worldwide.

Lindsay Baldry, head of pharma PR at ramarketing, said: “The addition of these North American companies to our existing client portfolio of over 30 businesses in the life sciences, pharmaceuticals and manufacturing is a landmark moment for ramarketing.

“Our world-class reputation in this highly technical sector and our results-driven approach is what attracted such high-calibre clients to our agency. We are looking forward to developing multi-platform campaigns for each organisation to raise their profile in Europe, helping them meet their commercial ambitions and support their fast-paced growth.”

Along with a core base of clients regionally and across the UK, the award-winning creative agency is now exporting around 40% of its services to countries like the USA, Denmark, Italy, Germany, Ireland, Slovakia, Spain and Sweden.

Over the last 12 months, ramarketing has doubled its team, seen its number of clients grow by 50% and turnover grow by 40%. The company was founded by Raman Sehgal in 2009 and now has a 20+ strong team working across accounts locally, nationally and internationally.

“We are very proud of our North East roots, but have always had global aspirations based firmly on our knowledge of the life science and drug development space paired of course with our expertise in design, web and content.

“Our ongoing success is testament to a clear vision and our committed team – who are industry experts and are the best at what they do. Given the recent growth of our client base, we are now looking out for exceptional individuals to join our team – we have very exciting times ahead.”

Specialising in branding, websites, content creation, search, social media and PR, ramarketing delivers campaigns for fast-growing SME clients and multi-national listed organisations.

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A bitter-sweet day at ramarketing HQ… http://www.ramarketingpr.com/bitter-sweet-day-ramarketing-hq/ Tue, 28 Mar 2017 09:08:24 +0000 http://www.ramarketingpr.com/?p=7226 After three years at Arch 2 under Central Station in Newcastle, we are on the move to a new HQ. Naturally, I’m excited to be heading to a big new home but in all honesty, today I’m a little sad. The more time I spend with other business owners and entrepreneurs, the more I find we’re a […]

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After three years at Arch 2 under Central Station in Newcastle, we are on the move to a new HQ. Naturally, I’m excited to be heading to a big new home but in all honesty, today I’m a little sad.

The more time I spend with other business owners and entrepreneurs, the more I find we’re a peculiar bunch. Like goalkeepers in football, I find many (like me) are a little superstitious and feel like most things happen for a reason.

Arch 2 happened to ramarketing for a reason. It was a catalyst for a new era for our business. To push us out of our comfort zone. Take us from a micro-business in March 2014 with a handful of local and national clients to a team of 25 working with ambitious businesses across the world.

The arch has been so unbelievably good to us. Surrounded by some amazing local businesses like Chillipepper, The Herb Garden and Coop, not to mention our neighbours Keep, team ramarketing has thrived under the train tracks and had some seriously fun times here.

I vividly recall Holli, Justine and I sat in our arch in the early days wondering what we’d do with all the space. Then Richard arrived. Aimee soon followed. Then came Kate. Andrew, Lindsay, Yasmin, Aoife, Beth, Rob, Mitchell, Ryan, Sara. The list goes on!

Surrounded by a mountain of orange crates and a bank of incredible memories, yesterday I looked across the office and we were crammed like a tin of sardines. Not the right look for the North East’s agency of the year really. There’s a saying that all good things must come to an end. Maybe that’s true for ramarketing at our arch but I suspect there are even greater times to come for my incredibly talented team.

Thank you for the good times Arch 2. Like a University city we loved for the years we spent there, we will look back with nothing but fondness, love and nostalgia. We learnt, we grew and we left stronger than we arrived. But it’s time to move on. It’s time to give my team and agency a home that’s fit for the international agency that we are today.

As we shut the doors of our arch, we open the doors of our new loft. Nestled above a gin distillery (obviously), we usher in a new era for team ramarketing.

Farewell Arch 2. Let’s do this Loft 2…

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Is it news: 6 tips to make sure your press releases aren’t missing the mark http://www.ramarketingpr.com/is-it-news-6-tips-to-make-sure-your-press-releases-arent-missing-the-mark/ Mon, 20 Mar 2017 09:00:24 +0000 http://www.ramarketingpr.com/?p=7210 The age old question… You’ve just been shortlisted for an award, signed a new contract, supported a local charity or invested in a new technology or service. But, is it news? With so many clever ways to communicate with your target audience these days, it’s important to take a step back and assess the content of […]

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The age old question… You’ve just been shortlisted for an award, signed a new contract, supported a local charity or invested in a new technology or service. But, is it news?

With so many clever ways to communicate with your target audience these days, it’s important to take a step back and assess the content of each story. Is what you have to say enough to get a journalist’s fingers typing, or should you be putting your creative hat on and communicating in other ways?

Nothing can harm your oh-so-important reputation with journalists more than sending them something that is far from headline hitting.

Here at ramarketing, we like to think we know a thing (or six) about what could get you that front-page scoop, after all we work with the trade media in pharmaceuticals, life sciences and manufacturing day in, day out. So, here are six important questions to ask yourself before clicking send on your latest ‘news’…

1. Is it new?

The clue is in the name. News must be new. It needs to tell your audience something they didn’t know before. And it needs to be timely. If your new CEO was appointed last June, you may have missed the boat. If you’re planning to talk generally about ongoing growth within your organisation, you may need some fresh statistics to add the ‘new’ into your news. Better still, time your news with the launch of some new research, industry developments or regulatory changes to add the hook all journalists are looking for.

2. Is it significant?

You may be really proud of your company’s latest accolade, but will it mean anything to anyone outside of your four walls? A trade journalist is unlikely to be interested in the fact your company has been listed as the best place to work, yet, a local journalist may lap this up as a ‘good local employer’ story. Try to put yourself in the journalist’s shoes and make sure what you’re sending them will be interesting to their readers.

3. Can you put a figure on it?

You’ve made a new investment, grown your team or turnover, or perhaps you have a new piece of research that has identified some new trends in the industry. But can you share figures to support these claims? Often without the facts and statistics to add colour to your news, journalists are left with nothing but an empty claim and a generic story. So, before you send that press release, make sure there’s enough facts and figures to make sure your story packs the punch it needs!

4. Tailor, tailor, tailor

Is your story about creating more jobs for local people? Make sure you tailor it to the region in which the investment is taking place. It may sound obvious, but sending a press release to the North West business press about a success story happening in the North East is unlikely to push their buttons. Tailor your story to the journalist in question or the publication you’re writing it for.

5. Don’t lose sight of your objectives

While it might be nice to tell the world that you’ve raised £100 for a local charity, does this really fit within your communications objectives? If you’re looking to position yourself as a responsible and desirable employer in your local community, or to evidence the caring nature of your team, the answer could be yes. But if you’re looking to highlight your pharmaceutical manufacturing expertise, you may be losing sight of your audience and goals.

6. Consider other mediums

Think twice before launching into a press release. You may find the story about your latest charitable cause is better suited to your internal or customer newsletter or perhaps your blog…after all, everybody wants to work with and for a company with its heart in the right place. Or even better, consider using your social channels such as LinkedIn and Facebook, where your objective may be to attract talented new recruits looking for a fun and friendly place to work. Consider your content and be creative with how you communicate. Press releases might be the obvious choice, but could be a wasted effort if the story isn’t newsworthy.

And there you have it. Some simple steps to make sure your press releases never miss the mark again.

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New marketing trends: mutton dressed as lamb? http://www.ramarketingpr.com/new-marketing-trends-mutton-dressed-lamb/ Thu, 09 Mar 2017 22:25:57 +0000 http://www.ramarketingpr.com/?p=7145 There’s no doubt the world of marketing has seriously changed over the last decade. Even in the B2B manufacturing, pharmaceutical and life science space that we operate in here at ramarketing, which is hardly (admittedly) at the cutting edge of the scale. At the start of every year, I take the time to brush up […]

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There’s no doubt the world of marketing has seriously changed over the last decade. Even in the B2B manufacturing, pharmaceutical and life science space that we operate in here at ramarketing, which is hardly (admittedly) at the cutting edge of the scale.

At the start of every year, I take the time to brush up on my own knowledge and understanding of all things marketing. I read countless blogs, articles and books about the latest tools, trends and platforms. I do this primarily to not be caught out by my clients and staff on stuff I should know about and to also add value to companies where I see something that could really take their marketing efforts to the next level and benefit their customer experience and business. Seems sensible, right?

However, this year (and maybe it’s just me getting older), I collated some key marketing trends and could not help but think… hang on, are these just old school tactics with fancy new names? The emperor’s new clothes of marketing. B2B marketing people understandably get rather excited about the next big thing but there are four fancy new trends with intriguing titles in particular that I am quite frankly outing as mutton dressed as lamb. Just to be clear. I’m not saying don’t do these, but be careful not to be swayed by what’s new and sexy just to impress your boss, when you’re probably doing most of them already…

Trend 1 – Visual marketing

Wow, doesn’t that sound so very impressive? Visual marketing. So arty. So creative. So, avant garde.

Erm, is this not just using pictures and photos? According to Wikipedia, the expression “a picture is worth a thousand words” was coined in a newspaper article in 1911. So, pretty old then?

The learning for marketing people? Use images in your marketing materials rather than lots of words. I know, groundbreaking.

Trend 2 – Native advertising

Not sure why I think of an aztec tribe but doesn’t this sounds tremendously fascinating, mysterious and novel?

It certainly does, but the more mature marketing folks like myself will know content that resembles the publication’s editorial content as an advertorial… now maybe in drag.

The learning for marketing people? If your content’s not good enough… then pay to pretend you’re relevant enough to an outlet’s audience.

Trend 3 – Interactive content

How wonderfully futuristic and virtual reality-esq does this seem please?

Getting folks to engage with your content and brand beyond just being a passive experience.

The learning for marketing people? Erm, remember surveys, competitions and a good old fashioned quiz? Yeah, pretty much that online.

Trend 4 – Influencer marketing

Marketing that influences people without paying a penny for it. Stop the press. This is the holy grail right?

Oh wait. So, there’s this thing called PR… Third party endorsement, credibility and trust are the foundations of this well-established profession, without needing a snappy new label.

The learning for marketing people? Identify leading outlets and people in your sphere. And then… wait for it… pick the phone up and talk to them.

Marketing coordinators, managers and directors I work with are busy enough with lots of tactics clogging-up an increasingly complicated annual planner so don’t duplicate your efforts and go chasing fashionable fads. Keep things simple and cut through the crap. There’s a reason why certain tactics have been around for over a century. They can work.

Whether you opt for visual, native, interactive and influencer in your marketing glossary or stick to pictures, advertorials, competitions and PR… you’ve still got the same job to do. Know your market inside out, work out how to reach them effectively and make your brand stand for something that makes you stand out. So basically, be anything but a native that blends into the crowd.

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The 3 biggest mistakes I’ve made in my career (so far) http://www.ramarketingpr.com/the-3-biggest-mistakes-ive-made-in-my-career-so-far/ Wed, 01 Mar 2017 09:00:35 +0000 http://www.ramarketingpr.com/?p=5371 Earlier this month, I made one of the biggest gaffs in my professional career. Thankfully, it related to my own agency and not a client account but nevertheless, it wasn’t my finest moment.

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Earlier this month, I made one of the biggest gaffs in my professional career. Thankfully, it related to my own agency and not a client account but nevertheless, it wasn’t my finest moment.

As the whole saga unfolded (don’t worry I’ll come onto that), I couldn’t help but think about how there aren’t many blogs out there by people talking about mistakes. Most content (mine included) is generally focused on best practice, tips and ways to improve… which is great but with this blog I thought I’d do the exact opposite.

As hard as they are to admit, I’m going to share with you my three biggest professional mistakes. Not because I feel the need for a public therapy session, but because after each, I’ve learnt a valuable lesson. And each of these lessons have changed my resulting behaviour. So hopefully as a busy professional, you won’t follow in my footsteps!

The social error…

Given what we do at ramarketing, it’s normal for me to have access to multiple social media accounts for companies and individual clients. For one individual client, I help to manage their personal LinkedIn profile.

Some time ago, I posted some news on LinkedIn from what I thought was my account. In fact, I posted it from my client’s account. Normally, this would not be a huge deal except what I posted was essentially my client endorsing and supporting the main competitor of her biggest client. Ouch. The post was seen by all the people I really wish had not seen it. Nevertheless, with a swift and wholehearted apology, the issue was thankfully resolved (let’s not mention my mini breakdown in the middle of a busy London tube station as the drama unfolded though).

The learning?

Be careful when you’re working at speed. We all seem to work at a million miles per hour these days but just get into the habit of doing a final, PROPER check before you post or send something.

The email error…

I suspect many of you have done this one. Copying someone into an email that the message was about. A few years ago, that’s exactly what I did. Sending someone some info about a person and their business, I farcically copied said person in. Again, I didn’t realise immediately (in fact the person receiving the email notified me of the blunder). But as soon as I did, that sick feeling in the pit of my stomach burst to life. Again, thankfully it wasn’t me bitching or anything but was more about treading carefully. Nevertheless, a schoolboy error.

The learning?

Don’t ever put anyone’s name into an email field if you have no intention of sending them an email. In addition, don’t put the name of anyone in the fields until the email is fully written and ready to go. Something I practice every day now.

The almighty error…

And here we are. The gaff that inspired this blog. There’s no easy way to sugar-coat this baby. Ready for this? I transferred £100k… to the wrong sort code. I know. What a fool.

As soon as I realised, I spent days on the phone to the bank and generally fretting. It was awful. Especially after being told there was a chance the money might never return. And then miraculously (as the sort code was just one digit out), the money arrived where it was originally intended to arrive a week or so later. Thank the lord.

The learning?

Do not continue working when you are tired and overwhelmed. This happened at 9pm at night after a full day working. And despite even joking to my wife: “Imagine if I sent this to the wrong account?” That’s exactly what I did. Your attention to detail and energy is depleted at some point in the day. Walk away, take a break or come back tomorrow. Most things can wait.

And the moral of this story?

Mistakes happen when you’re feeling overworked and overstretched. Take a step back. Focus on what you’re good at. Trust in your team to own their areas of expertise. All of these mistakes happened when I was juggling too much or working ridiculous hours, only natural for an owner/manager of an agency right? The thing is, I can manage my own mistakes, but it wouldn’t be fair to penalise my team if they’d done the same after setting these expectations. That’s why here at ramarketing, we’re working hard to obtain that elusive work/life balance – don’t worry, I practice what I preach by ensuring no staff member is ever at their desk come 6pm (unless there’s a very good reason and they have a beer in hand).

So there it is. A few belting gaffs by yours truly. Nobody’s perfect, especially not me. $hit happens as they say. But learning from mistakes and failure is all you can do to progress and improve in life.

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10 tips for exhibitions, trade fairs and events http://www.ramarketingpr.com/tips-exhibitions-trade-fairs-events/ Wed, 15 Feb 2017 09:00:11 +0000 http://www.ramarketingpr.com/?p=110 Attending an exhibition or trade show? Want to ensure you get footfall to your stand? Follow these 10 top tips...

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When it comes to planning exhibitions, trade fairs and events, it can be just like planning a party. All those days, weeks, months planning and when the clock strikes 7pm and there’s not an immediate knock on the door, you start to panic. What if nobody comes? The invites said 7pm right?

Much like planning a party, when it comes to planning an exhibition or trade show, there’s often a huge amount of resource, time and effort spent preparing. Not to mention the cash.

Luckily, we’ve got some helpful hints and tips to help you with your planning and almost guarantee people will turn up.

1. Pro-actively pre-arrange meetings before the event.

The diary needs to be full and you need to make the most of being on ‘neutral ground’. A busy stand always looks good, so make sure you let people know that you’ll be at the event by posting on the events section of your website so delegates can pre-arrange a meeting. Ensure your team is briefed to set up meetings with key customers and prospects. But remember, your time is precious, so don’t agree meetings just to fill your diary – use time wisely!

2. Promote attendance internally.

Make sure your attendance is widely communicated to all departments within your organisation and ensure your team understands your focus and goals for the show. Staff speaking to customers, suppliers and journalists can help to increase walk-ups to your stand.

3. Ensure your attendance is on all of  the free event materials.

There’s likely to be lots of opportunities to get your brand noticed before and during the exhibition or show. Contact the organisers to secure editorial inclusion in the show magazines, issue a press release in time for the show and ensure you’re listed in the show directory. Make use of social media too by using relevant hashtags  and mention the organisers to start conversations with other visitors.

4. Highlight attendance on the homepage of your website.

Above, we mentioned publishing information about the event in the events section of your website but if that section doesn’t tend to get much traffic it might be worth highlighting your attendance of events on your homepage too. Linking  to a ‘meet us’ or events page from the homepage allows people to book meetings online without digging around the website.

5. Promote the event on all staff email signatures.

Mentioning the event in your staff e-signatures can also help to promote your attendance. Whether you’re a company of 30 or 3000 staff, think how this message is amplified across all those emails.

6. PR, PR, PR.

Got something to shout about? Whether it’s a new service, product or partnership, it’s a great idea to time your announcement with the event and issue a news release to key trade titles. Take some media packs with you to the show, perhaps on a USB as journalists prefer electronic versions rather than carrying around piles of paper. Around three months before the show you could approach them with potential features for the upcoming issues. Arrange meetings with key media and look at their editorial calendars before the event so you can prepare feature content and position yourself as a go-to expert.

7. Contact people so they know you’ll be there.

Pick up the phone, drop your clients and prospects an email or even send out an e-newsletter to shout about your attendance. If you’ve got some spare money in your budget for the event maybe even try something creative with a direct mailer in the post.

8. Include an event banner on all existing online and offline adverts to give them more of a call to action.

Making use of a visual event banner on existing online and offline adverts is a great way to shout about your event attendance. also make use of  a call to action such as ‘visit our website to arrange a meeting with us’.

9. Arm your sales staff with invites.

Arm your customer facing staff with invites to your stand to help them spread the word about your attendance to people you might not have contact with. This allows you to focus on the clients and prospects you have existing relationships with.

10. Even better, if you can base all of the above around a creative theme.

If you can take all of the above and base your attendance to an event around a creative them,  product launch or something that will generate attention – do it! Some of the most successful stands at events or exhibitions are those who have quite literally thought outside the box and gone above and beyond just putting up a sign and giving out free pens.

So there you have it, 10 top tips to help you generate more footfall to your exhibition, trade fairs and events stands.

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Presenting our own canny brew, Arch 2 http://www.ramarketingpr.com/presenting-our-own-canny-brew-arch-2/ Wed, 18 Jan 2017 15:20:59 +0000 http://www.ramarketingpr.com/?p=5481 It’s no secret that here at Newcastle PR agency ramarketing, we like a beer. With the help of Newcastle Brewing Ltd we've brewed our own.

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It’s no secret that here at ramarketing we like a beer or two… or three. In fact, we like it so much that we wanted to brew our own. So, we got in touch with the canny folk at Newcastle Brewing Ltd. and arranged a visit to their micro-brewery.

You could say father-son duo Mike and Leo know a fair bit about beer, given they boast a track record of 70 years drinking experience between them so we were in safe hands when it came to brewing a ‘wolf blonde’.

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Brewing beer is thirsty business so of course, we had to throw in a little craft beer tasting session too. We sampled Newcastle Brewing Ltd.’s range of pales, IPAs, browns, porters and saisons whilst our own beer was busy mashing.

Don’t worry though, the beer brewing day wasn’t just about getting merry with a tipple or two, there was a purpose behind it. Although we call ourselves a creative agency, those creative juices don’t always flow naturally… Sometimes we’ve got to switch off, step back and look at things with a fresh pair of eyes so that’s just what we did.

ramarketing team with Leo of Newcastle Brewing Ltd

No emails. No phones (except for picture taking purposes). No distractions. Just our canny team, getting together to spend a bit of quality time together, coming up with fresh ideas, with a beer in hand.

And the outcome? A refreshed team (baring the next day when we were all a tad hungover), full of fresh ideas to help our clients. Oh, and not to mention the final product which we’ll be giving to clients as a token of our appreciation…

ramarketing beer Arch 2

ramarketing beer Arch 2

See, we don’t call ourselves a canny agency for nothing… We really are canny people!

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ramarketing named top North-East agency http://www.ramarketingpr.com/ramarketing-named-top-north-east-agency/ Mon, 05 Dec 2016 15:39:41 +0000 http://testing.ramarketingpr.com/ramarketing/?p=6464 Creative, digital and PR agency ramarketing is celebrating after being named ‘Outstanding Public Relations Consultancy ’ at the CIPR PRide North East Awards ceremony. Beating stiff competition from some of the region’s biggest and most established creative agencies, judges praised the team at ramarketing for its sustained business growth, company culture and the results it has delivered […]

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Creative, digital and PR agency ramarketing is celebrating after being named ‘Outstanding Public Relations Consultancy ’ at the CIPR PRide North East Awards ceremony.

Beating stiff competition from some of the region’s biggest and most established creative agencies, judges praised the team at ramarketing for its sustained business growth, company culture and the results it has delivered for clients locally, nationally and internationally.

Hosted at The Biscuit Factory in Newcastle, the annual CIPR PRide North East Awards recognise successful PR firms and communication campaigns from across the region. This is the first time the Newcastle based agency has scooped the gold award after coming runner-up in 2015.

Founder of ramarketing, Raman Sehgal, said: “After several years of rapid growth, my team and I are very proud to be recognised as the North East agency of the year especially given the quality of the agencies we were up against.

“We have worked really hard in creating a niche in the chemical, pharmaceutical and manufacturing space that has enabled our agency to export our digital and PR services to fast-growing B2B firms in Europe and the US.

“Our team has doubled in size over the last year and we have invested heavily in our staff to give us a solid foundation to take ramarketing to the next level.

“I am so grateful to our clients, staff, suppliers and friends for their support as this would not be possible without them.”

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What we can all learn from Justin Bieber http://www.ramarketingpr.com/what-we-can-all-learn-from-justin-bieber/ Wed, 02 Nov 2016 09:36:02 +0000 http://www.ramarketingpr.com/?p=5496 I thought I’d never see the day that I’d be writing a blog about Justin Bieber, and if I did, I would’ve imagined it’d be while writing for Smash Hits magazine (if that’s still a thing). Nevertheless, here we are.

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I thought I’d never see the day that I’d be writing a blog about Justin Bieber, and if I did, I would’ve imagined it’d be while writing for Smash Hits magazine (if that’s still a thing). Nevertheless, here we are.

Over the last year or so, l can’t tell you the amount of times someone has told me they’re a newly converted fan of Bieber and his catchy pop tunes. Let’s just say if I had a pound for every time, I’d be able to buy a lot of Justin Bieber albums. And I guess if these new fans have indeed bought his album, the Biebs-meister has made a fair few quid himself.

My three-year-old son, moody teenagers (who claim they like him in an ‘ironic’ way), trendy twenty-somethings, forty-year-olds, and even pensioners. The list is endless. It got me thinking, how and why is this happening? His popularity among his young target audience has never been in doubt but how has he now conquered the masses?

If you Google his name, you’re presented with about 93,200,000 results in 0.52 seconds. But up to the release of his most recent album, Purpose, Bieber’s reputation had hit rock bottom. Arrests all over the world, drug accusations and total humiliation on the Comedy Central Roast show in the US. So how did this unbelievable turnaround happen?

There’s a crude saying: “You can’t polish a turd.” No amount of publicity or social following was doing what Bieber and his record label wanted in terms of his credibility as an artist. So they went back to basics and focused on creating catchy, banging, sing-along hits with mass appeal.

Even though the launch of the first single from his new album started with a genius, teaser promotional campaign using some of his celeb pals from across the world, the song still needed to deliver. And deliver it did. As did his follow-up songs. So despite his checkered past and dicey rep, Bieber’s popularity is at an all-time high following his recent releases, DESPITE all the baggage and a few spats on the UK leg of his tour.

While I am no music expert (although I like to think I am), I know a wee bit about marketing. So what can we learn from the controversial Canadian singer and songwriter? The lesson here is quite simple…

Focus your attention on having an awesome product/service before you do anything else as that’s All That Matters. You’ve gotta find your Purpose. Learn to Love Yourself first. I’ll stop now.

You can spend all the money in the world on clever PR, fancy marketing and telling the world how great you are. Brands and businesses do this everyday. But if your product is rubbish or your service doesn’t deliver, then it won’t matter in the long run.

What Bieber’s story shows us is that people can cut through the noise and skepticism if there is a product they want. In this case, his poptastic tunes. Other similar examples of what I class as disruptive brands with undeniable strong products are Uber, Airbnb and Brew Dog. They are very much a blueprint for the modern brand that has an alternative way of delivering and mass appeal.

Oh and if you’re wondering, it is estimated that Bieber has sold 1.5 million copies of his album Purpose worldwide. And at just 22, his net worth is around $200m. Yikes. I guess it wasn’t too late for Bieber to say sorry, eh!

So when you look at your business, look at your product and service before you spend a penny on marketing. Make sure it’s delivering exactly what your intended audience wants from it.

If it does, it will promote itself and give you a strong platform to unleash your marketing efforts…

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