Root and branch brand refresh

Refreshing Juniper Pharma Service's budding new brand and developing a consistent visual style.

Client

Juniper Pharma Services

Deliverables

Analytics. BD Support. Conversion. Copywriting. Creative. Design. Direct mail. E-marketing. Event support. Exhibition design. Features. Infographics. Lead generation. Literature. Merchandise. PPC. PR. SEO. Slide decks. Social media.

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Challenge

After rebranding to Juniper Pharma Services, this US-owned and NASDAQ-listed contract development and manufacturing organisation (CDMO) needed to create a new visual style along with a clear, consistent and compelling story to accompany its global growth ambitions. With a solid foundation in science and a proven track record in supporting drug developers in overcoming tough formulation challenges, this gave Juniper a differentiator that could connect with its audience to generate interest in its oral and topical development and production services.

Brand refresh

We established a fresh look for the brand inspired by the company name. The Juniper tree is a fitting metaphor for a CDMO with roots firmly in science.

Spread

Imagery

Inspired by the brand’s science roots we developed a minimalist visual style based around expanding tree roots.

Testimonial

“What has really struck us about the team at ramarketing is their in-depth industry knowledge and experience within our sector coupled with a really energetic and personable approach. We needed an agency that would become an extension of our in-house team to fulfil quite a lot of duties and ramarketing has fit right in.”

Nikin Patel
President, Juniper Pharma Services
Stand Design

Exhibition stand

In close collaboration with Juniper’s exhibition constructors we designed a stand that matches the expertise and confidence of the brand.

Brand Book

Copy

We evolved the brand’s tone of voice, developing a bank of key messages. The headline ‘A CDMO with science roots’ was created to communicate solid foundations in science and growing expertise.

Outcomes

Working as an extension to Juniper’s commercial team in Nottingham, we have managed the CDMO’s reputation and marketing materials since 2013, contributing to its year-on-year growth. Focusing on the company’s scientific roots and unrivalled expertise in early phase development, we’ve created a unique visual brand style and clear messaging that resonate with the CDMO’s client and prospect needs. 

Results during this period include:

95%
increase in headcount
111%
increase in turnover
12
launches/major announcements
Close

Periodic table of skills

MdManaging Director
PrPublic relations
NrNews releases
CoContent
MgManager
PmProject mgmt
FiFinance
DgDigital
WdWeb dev
ViVideo
MaMarketing
SeSearch
ScSocial
CsClient services
BdBusiness dev
CrCreative
CdCreative direction
BrBranding
LiBrand literature
ExExhibition design