Crafting a global growth strategy

Creating and maintaining a strong brand personality, ensuring the company remains true to its carefully crafted core values.

Client

Crafter's Companion

Deliverables

Analytics. Awards. Conversion. Copywriting. Creative. Design. Features. Lead generation. Literature. PPC. PR. SEO. Social media.

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Challenge

Crafter’s Companion specialises in manufacturing, distributing and retailing craft tools and products to enthusiasts across the globe. As the company has rapidly grown, it has needed to very carefully manage the reputation of its corporate brand and celebrity craft stars (including founder Sara Davies MBE) to ensure they remain consistent with the brand’s core values (internally and externally). Not doing so could compromise its desired image and hamper commercial growth.

Brand book

The look and feel of the brand book captures the passion and expertise of the team at Crafter’s Companion.

Photography

We selected photography that matches the personable nature of the brand as well as their passion for all things crafted.

Testimonial

“The effort and time ramarketing put into designing and writing our brand book has been incredible. With such a tricky brief under tight timescales, it was important for us to work collaboratively to create something that we wanted to share with the world. We are delighted with the style and how well the book has been received. Put simply, we love ramarketing…they have truly brought our brand to life!”

Sara Davies
Founder, Crafter’s Companion

Typography

The brand font was used alongside a soft script font to display a balance of warmth and professionalism. 

Pattern

Inspired by the textures and forms found in crafting materials we created a Crafter’s Companion pattern and applied it to the end covers of the brand book.

Outcomes

Since 2012, our team has been on a remarkable journey with this remarkable client. Identifying and highlighting key milestones and successes has ensured Crafter’s Companion’s share of voice in the trade and business media has matched its phenomenal growth.  Working in collaboration with its digital, marketing and content teams, results have included:

350%
turnover growth
250%
increase in headcount
20+
award wins
Close

Periodic table of skills

MdManaging Director
PrPublic relations
NrNews releases
CoContent
MgManager
PmProject mgmt
FiFinance
DgDigital
WdWeb dev
ViVideo
MaMarketing
SeSearch
ScSocial
CsClient services
BdBusiness dev
CrCreative
CdCreative direction
BrBranding
LiBrand literature
ExExhibition design