Great tasting brand consistency

Managing Fertin Pharma's brand makeover to help it stand out from the crowd.

Client

Fertin Pharma

Deliverables

Copywriting. Creative. Design. Event support. Exhibition design. Product design. SEO. Website.

Read

Challenge

Denmark-based Fertin Pharma is one of the world’s largest B2B pharmaceutical chewing gum makers with an annual turnover of €110 million. Up until 2013, Fertin’s website, marketing materials and exhibition stands were cluttered, outdated, inconsistent and didn’t reflect its cutting-edge development and manufacturing technology. In short, it was not portraying an image to its blue-chip clients that truly reflected the quality of its well-established service offering and the company as the nicotine experts.

Testimonial

“Based on strong recommendations, we invited ramarketing to pitch due to their solid reputation in the pharmaceutical sector along with several well-established agencies based here in Denmark. We were blown away by ramarketing’s energy, creativity and strategic approach, which made them the ideal partner to help us with this key digital initiative. Since then, it has truly been a pleasure working with you guys and I feel so privileged to have found an agency that delivers spot on each time. Thanks for everything team ramarketing.”

Ken Noguchi
Vice President, Fertin Pharma
Fertin Stand

Exhibition stand

In close collaboration with Fertin’s exhibition constructors we designed a stand around their Danish history, with furniture inspired by renowned Danish architects and designers.

Fertin Web

Website

We created a website based on Fertin’s minimalistic Danish style, using bold typography to quickly convey their expertise in nicotine gum.

Outcomes

Having successfully refreshed its brand style with a more modern feel along with a firm nod to its rich heritage across online and offline platforms, Fertin has been able to attract a higher calibre of clients and employees. Other results included:

36%
turnover growth
10%
increase in headcount
17
product drawings
3
exhibition stands
Close

Periodic table of skills

MdManaging Director
PrPublic relations
NrNews releases
CoContent
MgManager
PmProject mgmt
FiFinance
DgDigital
WdWeb dev
ViVideo
MaMarketing
SeSearch
ScSocial
CsClient services
BdBusiness dev
CrCreative
CdCreative direction
BrBranding
LiBrand literature
ExExhibition design